The weather-inflicted declines in sandals appear to have hit another key category this spring – canvas. Stride Rite reported fiscal second quarter numbers for its canvas product impacted the sales and profits for the company across all brands, nearly era
Author: SGB Media
adidas Makes Moves in Europe…
adidas-Salomon has signed a far-reaching partnership deal with sporting goods retailing powerhouse Intersport. The specific terms of the four-year agreement with the operator of over 4,500 retail doors were not revealed. Intersport reportedly produced €
…and China…
Since 1979 adidas has been the main sponsor of the Chinese World Cup Football development program, and on June 26th they signed a deal that continued this support until 2010.
While adidas did not release any financial information, they did state that thi
Brunswick Corp. Broadens Base…
The folks at Brunswick Corp. have been busy buying up technology and distribution avenues with the $33 million purchase of a majority stake in New Zealand GPS manufacturer Navman, and the $52 million purchase of Pompano FL based Land ‘n Sea Corp…
REI Move Pulls Web Buyers Into Store…
REI launched its in-store pick-up program last week, enabling customers that order items via the REI Internet properties to pick them up at their local REI store to avoid shipping costs…
Nike Wins the Summer Hoops Trifecta…
Nike Inc. won the trifecta this week, with the addition of Kobe Bryant to its player roster. Nike declined to disclose terms of the deal, but estimates put it at roughly $45 million…
Fila’s Peveto Hits the Ground Running…
In an exclusive interview with SPORTS EXECUTIVE WEEKLY, Fila’s newly appointed SVP of Global Footwear, Mikal Peveto laid out his vision and objectives for the latest incarnation of the brand…
U.S. Forces in Iraq Look to Camelbak…
Dealing with temperatures that regularly reach the triple digits is no easy task, especially with 50 pounds of body armor trapping all of the heat…
The “Bible of Baseball” Falls Hard…
The 117 year-old weekly sports magazine, The Sporting News, is being forced into a budget crunch. Nearly 20% of their editorial staff has been laid off and sources say the personnel situation was already tight. The move is part of an effort to cut back
Consumer Confidence Holding Steady…
In spite of market predictions to the contrary, consumer confidence held its ground for the month of June. The confidence index, which is based on both present and future sentiment, sent mixed signals to investors with a rise in future expectations and a
Don’t You Just Love Summer Weddings…
Looks like The Sports Authority and Gart Sports will tie the knot shortly after the preacher asks the shareholder congregation of both companies if anyone knows of any reason why the two may not wed. Barring a last minute run up the aisle by a jilted sui
Dick’s Hints at Southern Strategy…
Dick's Sporting Goods wants to be primarily focused on the “core athlete” and “outdoor enthusiast”, and by the looks of the trend line for the stock the last few weeks, the latter seems appropriate as their chart begins to look more like the north fa
PacSun Adds Brands to Grow Footwear…
Pacific Sunwear may not be the as fashion –forward as many people think, but the teen retailer is adding new brands that will continue to bolster sales and keep the kids coming in the door. PSUN shed their west coast shades and pitched in at the 13th Ann
As Quiksilver Grows Its Brand Portfolio…
Diversification was the word as Quiksilver took the stage in Nantucket, with company CFO Steve Brink pointing to three key areas to exemplify his point. Focus on diversity of brands, distribution and category are key in the company’s strategy to represen
Zodiac Sells Sevylor Leisure Division…
National Ventures has agreed to buy The Zodiac Group’s Leisure division, Sevylor, after a long and successful relationship between the two companies. National Ventures has long been manufacturing the inflatable water sports equipment for the Sevylor bran
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal