Sierra Designs and Ultimate Direction, technical leaders of innovative outdoor clothing, gear and hydration systems today announced that it has hired Scream Agency, LLC as
its agency-of-record…
Author: sportsoneauthor
ITF and Fossil announce Davis Cup sponsorship
The International Tennis Federation (ITF)announced Fossil is to become an International Sponsor and the Official Watch of Davis Cup. The ITF and Fossil have signed a multiyear agreement, starting with the Final of the 2003 Davis Cup by BNP Paribas between
New Age Sports And Nike Create Men’s Store
New Age Sports and Nike have formed a partnership to create a one-of-a-kind new shopping experience for men – New Age Sports Nike Men's Shop. The two will be opening the first store in North America devoted to men's Nike products.
Puma Sticks to Roadmap for Brand Growth…
Puma looks to be a victim of its own success if the numbers posted in the latest quarterly report are any indication. After posting a 48% increase in sales and a 60% increase in futures backlog in the year-ago period, Puma’s meteoric growth rates settled
Internet Fuels the “Guide” in Q3…
The Sportsman's Guide reported third quarter sales and earnings that hit the upper end of their recently upgraded guidance, posting net income of $710,000, or 13 cents per diluted share, on sales of $41.2 million, or a 12.3% increase over the year-ag
Déjà vu All Over Again…
Footstar Inc. was expected – and required — to complete the restatement of its earnings by last Friday, but the company offered up only Tricks and gave out no Treats as they once again made an eleventh hour announcement that they would not report as expe
Saucony Sees Opportunity in Volatile Mall Retail Battleground…
Saucony said in its recent call with analysts that the mall retailers have “experienced and reported erratic quarter-to-quarter, month-to-month and even week-to-week results”, and that their inconsistent trends have placed “increased pressure” on the “nor
Russell Making Moves to Streamline Ops As it Attempts to Build Brands…
In its continuing efforts to morph itself from a manufacturing-based company into a marketing company, Russell Corporation made additional moves last week to bring in some horsepower to enable Jon Letzler to focus on building the brands that will be so cr
Rocky Puts on the Gloves in 2004…
Rocky Shoes & Boots needs to add Gloves to the company name as the addition of the Gates brand in the second quarter is already producing results for the company that has traditionally been more focused on the hunting and occupational end of the footwear
GSI Looking Beyond Sporting Goods…
GSI Commerce, the former Global Sports, Inc. and Global Sports Interactive, has apparently settled into a business model as it continues to grow revenues and narrow losses. Like its much larger competitor, Amazon.com, the business in its e-business for
Nautilus Looks to CV for Future Health…
Nautilus said it conducted a comprehensive marketing study to better understand its opportunities in the fitness market. The resulting report found that while the Direct channel has been very effective for the company, it only accounts for about 20% of t
As ICON Wins Another Round…
In other news, a U.S. District Court in Washington has dismissed a patent infringement case that Nautilus brought against ICON Health and Fitness for its CrossBow product. Nautilus is expected to appeal the ruling. The current ruling clears ICON of any
Consumers Ain’t That Clueless…
In a new study conducted by Knowledge Networks, it was reported that celebrity endorsements may not be worth all of the hype – especially the multi-million-dollar rising star endorsements we see coming out of the sporting goods industry…
Big 5 Smokin’ Despite the Fires…
Big 5 Sporting Goods saw positive comp store performances in each of the ten states they do business, with total same-store sales for the company gaining 3.3% for the third quarter ended September 28, the company’s 31st consecutive quarter for positive co
Asics Makes a Killing on Bill…
The yellow Onitsuka Tiger shoes worn by Uma Thurman in the movie Kill Bill are giving Asics quite a boost in the global marketplace. The company produced a limited edition of these shoes, making only 3,400 pairs. The Japanese allotment sold out in less th
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