New Age Sports and Nike have formed a partnership to create a one-of-a-kind new shopping experience for men – New Age Sports Nike Men's Shop. The two will be opening the first store in North America devoted to men's Nike products.
New Age Sports and Nike would like to invite Vancouverites to the grand opening at Oakridge Centre on November 1. With each purchase, consumers are
invited to enjoy an enticing “Men's Lounge” atmosphere and win an opportunity
to play Markus Naslund in a video game challenge on a big screen and win some
Nike prizes. The Score Television's James Cybulski, will emcee the event and
will be available to consumers to answer sport related questions.
“We are excited to be opening the first New Age Sports Nike branded store
in North America dedicated solely for the male consumer,” said Paul Dusanj,
President, New Age Sports. “Vancouver demographics make it a great fit for
this initiative as many of its residents tend to lead very active lifestyles.”
This partnership represents a new concept in retail. The notion behind
the design inspiration can be attributed to a sophisticated men's locker room.
Custom fixturing has been designed exclusively for the shoe wall, masculine
neutral colours throughout, porcelain flooring and complete with a water
cooler for consumers.
“The store will be a one stop shopping experience for men to find
athletic products that fit their performance needs,” says Barb Chambers,
Director of Sales, Nike Canada. “Offering a selection of merchandise and
products for men, Nike integrates athletic wear into everyday lifestyle looks,
creating new wardrobe solutions that work in the gym and on the street.”