SPEEDO has extended an endorsement deal with swimming superstar Michael Phelps through 2009. This summer, the 18-year old American set an astonishing seven world records in just 41 days. It is SPEEDO's richest swimwear sponsorship of all-time and inc
Author: SGB Media
The Conservation Alliance Announces Annual Grants
The Conservation Alliance, a coalition of outdoor industry businesses working to fund conservation and recreation causes, announced its latest round of funding, six grants totaling $160,000 to organizations working to protect lands for habitat and recreat
Lotto Named Technical Sponsor Of WTA Tour
Following its strategic partnership with the Women's Tennis Association Tour, Lotto Sport Italia announces a significant agreement with Octagon/Anschutz Entertainment Group which recognizes the Italian company as Technical Sponsor of the WTA Tour Cha
Gildan Joins Fair Labor Association
Gildan Activewear is the first Canadian company and the
first manufacturer catering to the wholesale imprinted activewear industry to become a Participating Company of the Fair Labor Association…
Grabber Brings In New Account Executives
GRABBER Performance Group has added two new account executives to its sales force. A.J. Stanley joins GPG as Western Region Account Executive, while Ryan Johnson joins the team as Eastern Region Account Executive. Both will be responsible for inside sales
Parlee Launches Demo Fleet
Parlee Cycles has announced the immediate availability of their demo fleet of bicycles to authorized Parlee Dealers. The demo fleet is designed so that customers can test ride a Parlee frame before purchase…
66º NORTH Debuts In US Market
66º NORTH, a 77-year-old line of rugged outdoor apparel, will soon make its U.S. debut from Iceland. The company, which dates back to 1926, will mark its launch in the U.S. with a line that includes High Performance, Active Wear, Travel and Leisure, Baby
Sierra Designs Screams For PR
Sierra Designs and Ultimate Direction, technical leaders of innovative outdoor clothing, gear and hydration systems today announced that it has hired Scream Agency, LLC as
its agency-of-record…
ITF and Fossil announce Davis Cup sponsorship
The International Tennis Federation (ITF)announced Fossil is to become an International Sponsor and the Official Watch of Davis Cup. The ITF and Fossil have signed a multiyear agreement, starting with the Final of the 2003 Davis Cup by BNP Paribas between
New Age Sports And Nike Create Men’s Store
New Age Sports and Nike have formed a partnership to create a one-of-a-kind new shopping experience for men – New Age Sports Nike Men's Shop. The two will be opening the first store in North America devoted to men's Nike products.
Puma Sticks to Roadmap for Brand Growth…
Puma looks to be a victim of its own success if the numbers posted in the latest quarterly report are any indication. After posting a 48% increase in sales and a 60% increase in futures backlog in the year-ago period, Puma’s meteoric growth rates settled
Internet Fuels the “Guide” in Q3…
The Sportsman's Guide reported third quarter sales and earnings that hit the upper end of their recently upgraded guidance, posting net income of $710,000, or 13 cents per diluted share, on sales of $41.2 million, or a 12.3% increase over the year-ag
Déjà vu All Over Again…
Footstar Inc. was expected – and required — to complete the restatement of its earnings by last Friday, but the company offered up only Tricks and gave out no Treats as they once again made an eleventh hour announcement that they would not report as expe
Saucony Sees Opportunity in Volatile Mall Retail Battleground…
Saucony said in its recent call with analysts that the mall retailers have “experienced and reported erratic quarter-to-quarter, month-to-month and even week-to-week results”, and that their inconsistent trends have placed “increased pressure” on the “nor
Russell Making Moves to Streamline Ops As it Attempts to Build Brands…
In its continuing efforts to morph itself from a manufacturing-based company into a marketing company, Russell Corporation made additional moves last week to bring in some horsepower to enable Jon Letzler to focus on building the brands that will be so cr
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