InSport Retains Backbone Media

InSport International has retained Backbone Media of Carbondale, Colorado to manage its public relations efforts. Backbone Media will focus on maintaining InSport’s high profile in the core running and cycling markets while expanding the brand’s presence

Join The OIA For Breakfast at OR

Kick off Outdoor Retailer Winter Market by joining OIA for breakfast and learning about the latest research on the outdoor consumer. This premier event will take place on Friday, January 30th at 7:30 am at the Marriot across the street from the Salt Palac

Eagle Creek Collects Over 50,000 lbs. of Food

Eagle Creek and Clive, a subsidiary of Eagle Creek concluded their six week food drive with a grand total of 50,759 pounds of food collected. The company gathered an equivalent of close to 600 pounds of food per employee. All food, and funds collected dur

SIA: Early Chain Store Sales Down 8.2%

Chain store sales were down 8.2% for the beginning of the winter sports season (August through October ) compared to the same period in 2002 according to the SnowSports Industries America (SIA) Retail Audit. In dollars, that translates to $59.7 million in

Deckers Inks Teva Watch and Eyewear License Deal

Deckers Outdoor Corporation has signed two license agreements for watches and eyewear with Capo, Inc. for the U.S. and Canada. Under the terms of the agreement, Capo will design and market Teva branded watches and watch accessories and Teva branded eyewe

Variflex Swings to Fiscal Q1 Loss on Lower Sales

Variflex reported a net loss of $477,000 or ($0.10) per diluted share, on net sales of $12.1 million for the fiscal first quarter ended October 31, 2003, compared to net income of $11,000, or ($0.00) per diluted share, on net sales of $12.6 million for th

Skechers Licenses Name for Sportswear

SKECHERS announced that Paul Davril, Inc. (PDI) has been named the licensee for SKECHERS-branded men's and women's sportswear apparel in the United States. The line will launch in department and specialty stores in spring 2005…

Burton Moves Analog to CA

Analog clothing may have been born in Vermont, but it’s time the company moved from its nest. Now that the brand has its first fall line in stores, Analog, the newest member of the Burton family of brands, is leaving the Green Mountain State in early spri

Trek Expands German Production

Trek Bicycle Corporation will cease production in Carlow, Ireland and move production to its plant in Hartsmannsdorf, Germany by April 1, 2004. The acquisition of Villiger Cycle in January 2003 left Trek with two manufacturing facilities in Europe. It w