SnL Communications, the Los Angeles-based public
relations company, has been representing clients who are influential in the fashion and action sports markets for over 16 years. To further its growth and continue momentum, the company has increased its cl
Author: sportsoneauthor
Billabong Sees 14% Increase in Earnings; Sales Climb 8%
Billabong reported a 14% rise in net profit after tax to $87 million for the year-to-date. The result was struck on reported Australian dollar sales of $675 million, an 8% increase on the prior year. Sales growth in local currencies was 21%, demonstrating
Essential Gear Launches New Branding Initiative
Essential Gear has launched a new branding initiative designed to build awareness. The new brand will be called "eGear" and made its debut at the Outdoor Retailer Show. In addition to the new eGear brand, the company unveiled a newly designed l
Speedo Signs Four-Year Sponsorship with FINA
Speedo International has inked a four-year sponsorship agreement with FINA, the International Federation of Swimming. The agreement is the first ever exclusive four year deal FINA has made with a swimwear brand and comes following the success of Speedo’s
The U.S. Sporting Goods Market Gets Wall Street’s Attention Again…
Acting in the usual Lemming-like pattern, investors on Wall Street left the sporting goods sector in droves last month after warnings by The Sports Authority and Hibbett sent analysts into a tizzy about the short-term opportunity in out little sector of t
Airwalk Parent Inks Licensing Deal Down Under…
Collective Licensing International, LLC, owner of the Airwalk brand, has entered into a Master Licensing Agreement with Brand Direct to license the Airwalk brand. Brand Direct International Pty. Ltd. will be responsible for all Airwalk branded product in
Foot Locker Hopes to Turn Corner in U.S. on Higher Nike Allocations; Europe a Drag…
While Foot Locker second quarter comps came in “slightly below” management expectations, and continue to lag the gains seen at many other mall teen fashion retailers, the arrival of more Nike marquee product throughout the quarter and into Q3 is giving th
Genesco Gets Nice Q2 Lift from Journeys and Hat World; Athletic Business Grows…
Genesco Inc. used the addition of Hat World to keep it from posting a pre-tax loss again in the second quarter this year and looked to Journeys and Hat World to keep the top line positive for the quarter. Excluding Hat World, which was acquired in early
Gander Mountain Looks for Good Mo’ Moving into Back Half of Year…
Gander Mountain saw the elimination of most of its vendor proof-of-performance rebates impact second quarter earnings to the tune of $1.5 million this year, resulting in a 6.3% increase in the net loss for the period when measured on a pro forma basis. On
Forzani Group Adds Two New Brands to Portfolio…
The Forzani group has signed a letter of intent to acquire the Canadian business of Nevada Bob’s International including trade marks and licensing agreements, contingent upon due diligence, legalities, and regulatory approval…
Famous Footwear Sees Athletic Segment Growing; Has Tough Q2…
Famous Footwear was the only division at Brown Shoe Company that did not post a revenue decline in the second quarter, but a shift in tax-free holiday weekends in some states and a later Back-to-School period conspired to push comp store sales lower. Whi
Bob’s Falls Short of TJX Q2 Plan…
TJX, parent of the TJ Maxx and Marshall’s discount chains, among others, is still clearly in the learning phase with the Bob’s Stores chain they acquired in December 2003. Their merchants are attempting to find the right formula for the stores that will
Hibbett Sporting Goods Moves to Clear Q2 Inventories; Bottom Line Hurt…
At appears that Atkins dieters are cutting back on exercise as well as they embrace the low carb in an effort to lose weight rapidly. Hibbett Sporting Goods raised that issue as one potential reason for the slow down in Exercise Equipment sales they saw
Johnson Outdoors and Thule Team Up…
Johnson Outdoors entered into a new partnership with THULE to design a lift assisted kayak car-top carrier called the Hullivator. Thule’s president Fred Clark told SEW that Johnson Outdoors approached Thule with the concept and the two companies worked to
Delta Gets Another Soffe Boost in Q4; New Soffe President Named…
Delta Apparel is looking like the smartest guy on the block these days, reporting fourth quarter results that were significantly improved versus last year, due primarily to the October 2004 acquisition of M.J. Soffe Company. The company will start to tra
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