SnL Communications Outgrows Offices

SnL Communications, the Los Angeles-based public
relations company, has been representing clients who are influential in the fashion and action sports markets for over 16 years. To further its growth and continue momentum, the company has increased its cl

Billabong Sees 14% Increase in Earnings; Sales Climb 8%

Billabong reported a 14% rise in net profit after tax to $87 million for the year-to-date. The result was struck on reported Australian dollar sales of $675 million, an 8% increase on the prior year. Sales growth in local currencies was 21%, demonstrating

Essential Gear Launches New Branding Initiative

Essential Gear has launched a new branding initiative designed to build awareness. The new brand will be called "eGear" and made its debut at the Outdoor Retailer Show. In addition to the new eGear brand, the company unveiled a newly designed l

Speedo Signs Four-Year Sponsorship with FINA

Speedo International has inked a four-year sponsorship agreement with FINA, the International Federation of Swimming. The agreement is the first ever exclusive four year deal FINA has made with a swimwear brand and comes following the success of Speedo’s

Airwalk Parent Inks Licensing Deal Down Under…

Collective Licensing International, LLC, owner of the Airwalk brand, has entered into a Master Licensing Agreement with Brand Direct to license the Airwalk brand. Brand Direct International Pty. Ltd. will be responsible for all Airwalk branded product in

Forzani Group Adds Two New Brands to Portfolio…

The Forzani group has signed a letter of intent to acquire the Canadian business of Nevada Bob’s International including trade marks and licensing agreements, contingent upon due diligence, legalities, and regulatory approval…

Bob’s Falls Short of TJX Q2 Plan…

TJX, parent of the TJ Maxx and Marshall’s discount chains, among others, is still clearly in the learning phase with the Bob’s Stores chain they acquired in December 2003. Their merchants are attempting to find the right formula for the stores that will

Johnson Outdoors and Thule Team Up…

Johnson Outdoors entered into a new partnership with THULE to design a lift assisted kayak car-top carrier called the Hullivator. Thule’s president Fred Clark told SEW that Johnson Outdoors approached Thule with the concept and the two companies worked to