Author: SGB Media

As Interbike prepares to open its doors next week, all things bicycling are feverishly being primped and pressed for the limelight that awaits. Featuring a larger-than-ever OutDoor Demo, an Interbike Expo that covers more than 15 acres of floor space, and

Defiant Snowboards has hired Allan Elliott as Sales Director for Southern California. The company also welcomes Kyle Sullivan, covering the East Coast area. Scott Bringham is from Utah and will be Defiant's Sales Rep for that state. Shaun Sheffield j

The Access Fund's fifth annual Adopt-a-Crag surpassed its goal of 89 events around the country. “If we were to climb Yosemite's Half Dome, Northwest Face (23 pitches), The Nose (31 pitches), and Salathe Wall (35 pitches), we would complete 89 pi

Big City Mountaineers is excited to launch its first regional expansion from summer to year-round programming in the San Francisco Bay area. Funded entirely by a $21,250 grant from REI, BCM will, for the first time, continue to engage its youth group part

Fischer Skis U.S. has hired Hardy Bodenhemier, formerly with Nordica, as their new alpine Sales Representative for Colorado, Utah, Wyoming, New Mexico and Texas. He will represent Fischer alpine skis, boots and bindings.

PrimaLoft – Insulation Technology has promoted Arnie Liati to Western US Territory Manager and recently hired Steve Cuthbert as Eastern US Territory Manager. Both Liati and Cuthbert will be responsible for directing and implementing strategy, account man

Celsius Snowboard Footwear will be holding focus groups with retailers this Fall to complete the design process. Celsius and its newly formed US and Canadian sales force will be contacting key accounts in all the major North American territories. The goal

Race Face Performance Products has added the services of award-winning apparel designer Cheryl Knopp to their soft goods designed team. Knopp is a Vancouver, B.C.-based veteran designer with experience as VP of product development for Arc’teryx, as well a

This summer, K2 Snowboarding created their Women’s Alliance made up of five women, differing in age, style, personality, profession and background, have been recruited to drive the look, feel, and performance for K2’s women’s products. Each representing a

Performance Inc. and Supergo, in cooperation with the CPSC have announced the voluntary recall of roughly 300 “Forte Flyte OS” and “Weyless CF200” Carbon Handlebars. According to the companies, the handlebars can develop cracks that may not be visible, wh