Black Diamond Equipment and Uinta Brewing hosted Black
Diamond's Eleventh Annual Utah Avalanche Center Fundraising Party. The annual fundraiser has become “the fall community happening,” a time when backcountry users get together in anticipation of w
Author: SGB Media
Pacific Hires New VP of Product Development
Pacific Cycle has hired Ellen Johnson as vice president of product development. Johnson is a 20-year veteran of the bicycle industry and spent the last five years as Huffy’s vice president of product management. Prior to Huffy, Johnson worked at Specializ
Silva Renews Sponsorship with RFA Media
Silva has renewed their agreement to remain one of the major sponsors of Adventure Sports magazine's Mobile Tour next year. The Tour provides a grassroots opportunity for sponsors to take part in the fastest growing demographic in the outdoor industr
True North Adds Marketing Division
Mike Coogan has joined True North Brand Group to open a marketing division within True North aimed at supplying brands in the outdoor, athletic and fashion market segments with a range of marketing programs. In addition to Public Relations, True North now
Big Agnes Inks Deal to Use Mountain Hardwear Tent Pole System
Big Agnes has joined Mountain Hardwear in accepting an exclusive one-year invitation to use the Atlas Pole System™ by Mountain Hardwear. A collaboration between Mountain Hardwear, tent pole engineer Frank Tehan and Yunan Aluminum, the new tent pole system
Interbike’s OutDoor Demo Evolves…
Preliminary reports from Eurobike and the Milan Bicycle show seem to be pointing to an exciting week at Interbike, and as the industry evolves Interbike’s management team has created more opportunities for the show to evolve as well. Each year, the Inter
Vail Revenues Increase Despite Decline in Skier Days…
Vail Resorts continued its march toward higher efficiency in the company’s fiscal fourth quarter, with Mountain revenue decreasing 4.8%, from $32.3 million to $30.8 million this year. However, Mountain expense decreased $7.1 million, or 11.7%, to $53.3 m
Bell Sports / Riddell Merger Complete…
Fenway Partners has completed its acquisition and merger of Bell Sports, which includes both the Bell and Giro brands of Bicycle and Snow Sports helmets, with Riddell. The new company produces more than eight million helmets annually and will have project
Race Face Increases Focus on Apparel…
Race Face has decided to put more emphasis on the brand’s apparel line, seeing some real opportunity for growth in what the company describes as “all the fairly ubiquitous cycling apparel on the market.” The Vancouver based component company made their fi
Interior Appropriations Bill Leaves Little for Recreation…
Senate Interior Appropriation Bill 2840, which handles budget appropriations for various national forests and National Parks, is slated to come up for a vote this week. Several organizations, including the OIA and the Sierra Club, are keeping a close eye
REI Grant Helps Big City Mountaineers Operate Year-Round…
Big City Mountaineers is launching its first regional expansion from summer to year-round programming in the San Francisco Bay area. Funded entirely by a $21,250 grant from REI, BCM will now continue to engage its youth group partners in unique and challe
Adopt-A-Crag Surpasses Goal…
The Access Fund's fifth annual nationwide Adopt-a-Crag program surpassed its goal of 89 events around the country. Adopt-a-Crag began in 2000 as part of the Access Fund's 10th anniversary celebration. Since its inception, Adopt-a-Crag has drawn
Trek Extends True Temper to Titanium…
True Temper Sports and Trek Bicycle Corporation have inked a strategic supplier partnership in which TRUE will supply its new T3 titanium tubesets for Trek’s LeMond brand of road bikes. The deal makes Trek the first major manufacturer to announce adoption
SIA and SportsNewsSource Announce Marketing Partnership…
SnowSports Industries America has announced a long-term marketing partnership with SportsNewsSource, LLC, publishers of The B.O.S.S. Report and Sports Executive Weekly newsletters, to co-produce a monthly SnowSports industry newsletter…
Deckers Expands Ugg Brand Reach with Licensing Deal…
Deckers Outdoor Corp. has entered into a license agreement with Fownes Brothers, Inc. for the sale of UGG Australia branded cold weather accessories in the U.S. Under the terms of the agreement…
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