The featured speakers at the recent Volvo SportsDesign Forum made no bones about it: Women athletes have deserved their own product lines, events and status in the sports world and culture from the beginning. Burton Snowboards owners Jake Burton Carpenter
Author: sportsoneauthor
Collegiate Pacific Offers ’05 and ’06 Guidance
Collegiate Pacific outlined guidance on future net sales and earnings per share as it begins to deploy the $50 million received in a recent note placement. For FY05, Net Sales will range from $104-$107 million and net income will range from $4-$4.5 millio
Helly Hansen Targets MTB Market; Sponsors Shandro
Helly Hansen welcomed Andrew Shandro as its first professional mountain bike athlete. Through a multi-year contract, Shandro will hang up traditional bike jerseys for Helly Hansen’s LIFA Versa shirts and jerseys and technical outerwear and work closely wi
Nautica Launches New Marketing Campaign
Nautica will launch its new integrated global marketing platform, dubbed “Navigate life,” this spring. After extensive consumer research, Nautica developed the Navigate life campaign to emotionally connect consumers to their brand through a message that c
Columbia Sponsors Jimmie Heuga Vertical Express for MS
Columbia Sportswear will be the presenting sponsor of the 2005 Jimmie Heuga Vertical Express for MS. The Vertical Express for MS is the largest on-snow fundraising competition in the nation and is scheduled for Saturday, February 12 in 20 ski resorts acro
ISPO Sports Industry CEO Summit Focuses on Lifestyle Strategies
In a statement released shortly after the first ISPO Sports Industry CEO Summit in Munich, the international sports industry concluded that only credible product competence makes it possible for companies to employ lifestyle orientation without danger. Th
adidas Inks Deal with GSI Commerce
GSI Commerce has signed a multi-year agreement under which the company will provide and operate a new, integrated e-commerce solution for adidas' online store. The new online store is expected to launch during the summer. adidas is a leading brand in
Luxottica Income Up 7% on 14% Sales Gain
Luxottica Group fiscal year 2004 sales were up 14.1% to €3,223.9 million ($4,010.1 mm). Retail sales were €2,315.8 million ($2,880.5 mm), up 15.7% for the year and Retail comparable store sales jumped +4.2%. Net income for the year was up 7.3% to €286.9 m
Scott USA Hires Burkley as Colo. Rep
Scott USA has hired Jeff Burkley as its head Colorado sales representative. Jeff will be responsible for all Scott product lines; goggles, gloves, apparel, helmets and protective gear. Jeff officially joined Scott on January 1, 2005…
Lotto Inks Licensing Deal with Sierra Industrial
Lotto Sport Italia has appointed Sierra Industrial Enterprises Private Ltd as its licensee for India, Bangladesh and Nepal as of January 1, 2005. Sierra Industrial Enterprises was established in 1989. With a turnover of over $30 million, the group has int
Cabela’s in Negotiations for Louisiana Store
Cabela's Incorporated is in negotiations to build one of its destination retail stores in Gonzales, Louisiana, with plans for the new store to be open by early 2006. Cabela's is currently working with the City of Gonzales and others to finalize
Rocky Lands New Military Contract
Rocky Shoes & Boots has received an order from the United States Military to produce Infantry Combat Boots for approximately $21 million. Shipment of the ICB's is expected to begin in the second quarter of fiscal 2005 with an estimated completion dat
Smith Optics Inks Deal with Team CSC
Smith Optics has signed the world's premier road cycling team, Team CSC, as its official and exclusive eyewear sponsor…
GolfWorks Inks Deal with MRC to Distribute Diamana Shafts
The GolfWorks has finalized an agreement with Mitsubishi Rayon Corporation Composite Products for the exclusive catalog distribution of the Diamana shaft line. The GolfWorks and MRCP have also announced the formation of a new Key Account Program…
Soffe Closes NC Sewing Facility
M. J. Soffe is closing its Bladenboro, North Carolina sewing plant. The Company expects production operations to cease by April 15, 2005. This closing will impact 93 associates. The Company will replace the Bladenboro sewing production with products sewn