A total of 77 percent of Americans will celebrate Father’s Day and spend an average of $133 per person, according to a study released by the National Retail Federation and Prosper Insights & Analytics.
Author: SGB Media
Adidas Replaces Nike As Nevada Sponsor
The University of Nevada and Adidas announced a multi-year partnership in which Adidas will be the official athletic footwear, apparel and accessory brand of the Wolf Pack. Nevada has been with Nike.
Paddlesports Retailer Announces 2018 Paddlesports Industry Dinner
Paddlesports Retailer, the official North American tradeshow of the paddlesports industry, has selected the Renaissance Oklahoma City Convention Center Hotel as the venue for the 2018 Paddlesports Industry Dinner, featuring the first Paddling Magazine Product & Industry Awards.
Russian Football Union Extends Partnership Agreement With Adidas
The Russian Football Union (RFU) IS extending the group’s cooperation agreement with Adidas until 2022.
Tilly’s Beats On Income, Revenue In Q1
Tilly’s Inc. reported net income for the fiscal first quarter ended May 5 of $1.2 million, or 4 cents per diluted share, compared to a net loss of $(0.2) million, or (1) cent per share, a year ago, beating analysts’ estimates by 3 cents.
Michigan Becomes First State To Create Outdoor Recreation Advisory Council
Michigan on May 30 became the first state in the Midwest to create an Outdoor Recreation Advisory Council.
Gander Outdoors Sets Grand Opening For Mooresville
The 67,000 square foot location is one of the retailer’s six planned facilities in North Carolina.
DSW Sees Athleisure Boost In Q1
Continued strength in athleisure and kids, ramped-up marketing investments and a focus on inventory-depth helped DSW Inc. deliver first-quarter earnings that topped Wall Street’s consensus target by 2 cents.
Inov-8 Appoints Top Crossfitter To Marketing Team
Inov-8 appointed top crossfitter Fran Calvert to its marketing team to head up functional fitness and training.
IGFA Announces 2018 Tommy Gifford Award Winners
The International Game Fish Association (IGFA) on Wednesday announced the 2018 Tommy Gifford Award winners in recognition of their significant contributions to recreational angling as captains, guides or crew.
Agenda Parent Company Reed Exhibitions Appoints VP of Marketing
Reed Exhibitions, the parent of the Agenda trade show, hired former head of marketing at Men’s Journal Rob Weinstein as VP of marketing. He will head ReedPOP West’s marketing team, currently overseeing five events, which include Agenda Shows, Agenda Festival and ComplexCon.
Film: “Endless Wave … A Surfer’s Journey from Ocean Break to River Wave”
Film: “Endless Wave … A Surfer’s Journey from Ocean Break to River Wave.”
USHL Selects Bauer As Exclusive Equipment Supplier
The United States Hockey League (USHL) and Bauer Hockey on Wednesday announced an exclusive partnership in which the top brand in hockey will supply equipment to the junior league.
Asics Partners With Live Nation
Asics America Corporation is teaming up with Live Nation as an exclusive footwear sponsor across select venues and festivals in the US and Canada.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal