Reed Exhibitions, the parent of the Agenda trade show, hired former head of marketing at Men’s Journal Rob Weinstein as VP of marketing. He will head ReedPOP West’s marketing team, currently overseeing five events, which include Agenda Shows, Agenda Festival, ComplexCon and more to be announced.

Weinstein joins RXUS on the heels of the announcement of Ron Walden leading as group vice president overseeing the Fashion & Festival portfolios of ReedPOP West.

Weinstein has over twenty years industry experience, most recently serving six years at Men’s Journal as the head of marketing, where he developed award-winning content aligning luxury, men’s fashion and outdoor adventure brands with the media brand.

Prior to his time with Men’s Journal, Weinstein spent five years as brand development director at MAGIC trade show, identifying niche markets and launching several new shows at the MAGIC Marketplace. Coming back full circle to his start at Complex, he once served as VP of marketing, assisting in establishing the print media brand and digital media network.

“I’m excited to join the team as I’ve been a fan of the Agenda and ComplexCon event platforms. I look forward for the opportunity to continue to elevate the experiences in the business-to-business and consumer arenas, creating more value for our partners, “Weinstein said. “Developing year round connections for our communities of exhibitors and attendees, ensuring the shows are not just thought of twice or four times per year, but as influential industry resources all year long.”

“I am really excited to have Rob on the Team,” Walden said. “Rob will bring tremendous knowledge and energy to the group, and to our effort to be the best versions of ourselves–enabling us to create immersive event experiences across the RX events.”

Weinstein will be based in the ReedPOP West Los Angeles office, reporting to Walden.

Weinstein’s start date is scheduled for June 18, 2018.