Charlotte Moats of Jackson Hole, a well known Freeskier from Warren Miller, TGR films and working with top ski photographers has signed with Fischer skis, boots and bindings. Charlotte was voted OLN’s Top Ten Adventure Goddesss and Outside magazines top 2
Author: SGB Media
New Balance Invests in On-Demand Fitness Programming
New Balance is moving ahead of the curve and shifting its advertising buy to better address consumer demand and the evolving technology landscape. New Balance has invested in the latest on-demand fitness TV program, exercisetv, recently launched by Comcas
OIA Adds Outdoor University to Education Events
Outdoor Industry Association will incorporate Outdoor University into its portfolio of educational events. Outdoor University provides experiential outdoor training events to outdoor industry retail sales associates. Integrating Outdoor University under t
Deckers Loses UGH-Boot TM in Australia; UGG Logo Okay
IP Australia, the Australian Trademark Office, determined that Deckers Outdoor Corporation's Australian UGH-BOOT trademark registration should be removed from the Australian register for non-use. Deckers, which sells UGG Australia luxury sheepskin fo
Mizuno Wins Best Debut and Best Update in Runner’s World
Mizuno's Wave Elixir running shoe has been awarded the “Best Debut” award, while the Mizuno Wave Creation 7 takes home the “Best Update” award from Runner’s World magazine, in their March 2006 Shoe Buyer’s Guide. The “Best Debut” honor goes to the sh
eVent Hires KCPR for Global PR Push
Kristin Carpenter Public Relations will be directing eVent Fabrics’ global public-relations efforts in 2006. The alliance comes in support of distribution growth in 2006 and on the verge of several new high-profile footwear, outerwear and accessory vendor
Planet Dog Creates New Philanthropic Arm
In order to expand their philanthropic program nationally, Planet Dog has created the Planet Dog Foundation (PDF). PDF will take the place of Planet Dog Philanthropy (PDP), Planet Dog's non-profit arm, and is the result of a re-focused mission and r
LaSportiva Italy Merges with U.S. Distributor
La Sportiva's North American distribution operations have become part of La Sportiva’s unified global distribution consortium. La Sportiva S.p.A., the Italian parent company and manufacturer, and La Sportiva N.A., Incorporated merged in a cooperative
Simms Hires McDowell as Marketing Manager
Whitney McDowell has joined Simms Fishing Products as Marketing Manager. In this role, McDowell will help drive Simms’ strategic marketing plans and initiatives. Whitney brings a strong background of marketing and public relations experience to the compan
Kerr Joins Lamkin as OEM Sales Manager
Andy Kerr has joined Lamkin as its new OEM Sales Manager. Kerr will lead Lamkin’s OEM sales and service team and assist Lamkin in its continued development of strong, long-term relationships with the game’s most respected golf equipment manufacturers…
HO Sports Hires Joyce as President and COO
Timothy J. Joyce will join HO Sports Company, Inc. as President/COO effective Monday, January 23, 2006. Tim has extensive sales and marketing experience in past positions with Nike and adidas. He has the experience and leadership ability to work with th
U.S. Alpine Team to be Named at SIA.06
SnowSports Industries America announced that the United States Ski and Snowboard Association will officially name the U.S. Olympic Alpine Ski Team at the SIA.06 SnowSports Trade Show, January 23-26, 2006, at Mandalay Bay Convention Center, Las Vegas, Nev.
Cascade Designs Makes Two Key Promotions
Cascade Designs recently made two key promotions. Schuyler Horton has been promoted to Vice President, Outdoor Sales and Bill Conradt to Director of North American Sales. As the V.P. of Outdoor Sales, Horton will oversee global sales and help the product
Sessions Uses RECCO in Entire Apparel Line
Sessions will become the first core snowboard brand to integrate RECCO reflectors into a complete range of outerwear styles with their 2006-'07 line…
Outdoor Research Lands $1.8 Million Defense Contract
The U.S. Congress has passed the FY06 Department of Defense Appropriation Act which includes $1.8 million in funding support for the U.S. Marine Corps Contact Glove. Developed and manufactured by Outdoor Research, the PS150 Contact Glove with Polartec(R)