The Salewa Group has hired Christopher Sword to manage its recently established North American subsidiary and its three leading brands: Salewa, Dynafit and silvretta. Tim Kelley, who comes from the former Dynafit distributor Life-Link, will take the posit
Author: SGB Media
Conservation Alliance’s ‘Ads for Earth’ Raises over $200,000
The Conservation Alliance “Ads for the Earth” benefit auction raised $205,210.40, all of which will go into the group’s fund to support organizations working to protect wild places throughout North America…
Nike Launches New AF25 Marketing Campaign
Nike launched its new marketing campaign, The Second Coming: Our Game, Our Time” to introduce the new Air Force 25. The new advertising spot will debut on MTV. The campaign will also feature two unique music collaborations, out-of-home in six markets, ver
Brunswick Shuffles Management
Brunswick Corporation streamlined their organizational structure to advance the integration of its marine operations. Under the new structure, the company said that the heads of its boat divisions will report directly to Brunswick Chairman and Chief Execu
Yue Yuen FY2006 sales Driven by Growth in China
Yue Yuen Industrial (Holdings) Limited total turnover surged year on year by 15.9% to approximately $3.657 billion and net profit attributable to equity holders of the Company
increased year on year by 18.7% to approximately $353.6 million, respectively.
Execute Inks Licensing Deal with Kawasaki
Execute Sports has entered into an agreement with Kawasaki Motors Corp. to design and produce a test line of Jet Ski products for 2007. The line will consist of Lycra Rash Guards, Neoprene Boots and a Metalite Top…
Regional Outdoor Magazines Form Alliance
Outdoor Adventure Media, LLC has announced a partnership consisting of five outdoor sports magazines throughout the United States. The partnership of independent outdoor sports and adventure travel magazines will consist of Adventure Sports Journal, Blue
Colorado Sees Record Skier Visits
Colorado Ski Country USA's 26 member resorts posted record-setting skier visitation for the first portion of the winter season. Collectively, Colorado ski resorts hosted 3,285,649 skiers and snowboarders, an increase of 6.74 percent, or 207,533 visit
OIWC to Host Award Ceremony for Women in SnowSports Industry
OIWC is is hosting an award presentation to honor the winners of the 2007 Pioneering Woman and First Ascent Awards for the snowsports industry. We hope you will join us at the award presentation (during SIA) to honor these amazing women. The Presentation
Tri-Bag Hires Burningham as N.A. President
Tri-Bag has named Dave Burningham president of Tri-Bag North America as part of its global expansion plans. Dave Burningham brings 15 years of industry experience, including senior roles at MacGregor Golf and Tommy Amour Golf, and 25 years of business man
Half Moon Completes New Green Distribution Center
Half-Moon Outfitters is a bit more Green after a ten-month renovation on a building that will serve as its new distribution center. Consultants to the project say the building is expected to become one of the first in the Southeast to attain the U.S. Gree
Shakespeare Acquires Penn Fishing Tackle Mfg. Co.
Shakespeare Fishing Tackle, a division of K2, Inc., has acquired Penn Fishing Tackle Mfg. Co. Founded in 1932, Penn is a manufacturer of saltwater trolling and spinning reels and saltwater rods…
Lowa Acquires X-Socks Distribution in U.S.
LOWA Boots U.S. has acquired distribution rights to X-Socks. Based in Asola, Italy, X-Socks designs and manufactures X-Socks and X-Bionic Underwear. The socks cross over many market boundaries including outdoor, hunting, biking, golf, and military. The un
Callaway Expects Ficsal 2006 Sales and Earnings to Climb
Callaway Golf Company net sales are expected to be approximately $1.018 billion, with corresponding fully
diluted earnings per share ranging from 33 cents to 35 cents. Excluding certain charges, pro forma fully diluted earnings per share is expected to ra
Pacific Cycle Joins Bikes Belong
Pacific Cycle has joined Bikes Belong, the national coalition of more than 350 bicycle suppliers and retailers working together to put more people on bicycles more often.
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