Retailers and vendors praised Grassroots Connect’s sales-over-style approach at the organization’s most recent trade show in Knoxville, TN.
Author: SGB Media

Vasque Selects Joel Lee To Lead Revamped Sales Team
Vasque announced a restructuring of the company’s sales team, with new global sales director Joel Lee at the helm. Moving forward, Lee will oversee the U.S. sales manager position, which Vasque is looking to fill.

L.L.Bean Partners With Flowfold
Outdoor retailer L.L.Bean has partnered with Maine outdoor gear startup Flowfold on a new collection of backpacks, totes and gear bags. The collaboration pairs L.L.Bean’s experience of more than a century of outdoor product development and customer satisfaction with Flowfold’s fabrics and design.
Amazon Relaunches BTS And College Stores
Amazon launched the company’s Back to School and Off to College stores, which promise those heading to school everything from “superhero backpacks and sequin pencil pouches to the latest Adidas footwear and perfect first-day-of-school outfits.”
Differential Brands Group to Acquire Majority Of North American Division Of Global Brands Group
Differential Brands Group Inc., which owns Hudson, Robert Graham and Swims, entered into a definitive purchase agreement to acquire the North American licensing business of Global Brands Group Holding Limited for $1.38 billion.
Peloton Acquires Neurotic Media
Peloton has acquired Neurotic Media LLC, an Atlanta, GA-based digital music aggregator, streaming and download source. Terms of the transaction were not disclosed. This is Peloton’s first acquisition.
GameChanger By Dick’s Partners With USA Baseball And ABCA
Dick’s Sporting Goods announced GameChanger, the scorekeeping and team management app for youth and high school baseball and softball teams, has been named the exclusive partner of Baseball ACE Community Clinics.
L.L.Bean To Open Store Hadley, MA
L.L.Bean currently operates stores in Boston, Burlington, Dedham, Mansfield and Mashpee, MA.
New Five Star System Rates Bike Helmets For Concussion Protection
A joint project at Virginia Tech with the Insurance Institute for Highway Safety found that standard testing required by the Consumer Product Safety Commission doesn’t find all the potential flaws in bike helmets.
The Conservation Alliance Hosts Successful Backyard Collective Event In Vancouver
More than 70 volunteers from five member companies participated in The Conservation Alliance’s Backyard Collective stewardship event in Vancouver, British Columbia on Friday, June 22.
Denver To Host 2019 UIAA World Cup Ice Climbing Competition
The American Alpine Club (AAC), America’s oldest and largest non-profit organization for climbers, announced that UIAA World Cup Ice Climbing is coming to Denver, CO, February 23-24, 2019.
LEM Helmets Partners With Verde Brand Communications
LEM Helmets, the cycling helmet maker based in Italy, has partnered with Verde Brand Communications to support its North American launch.
POC Expands Marketing Team
David DeMartini, based in POC’s Park City, UT, office, has been named global chief marketing and digital officer.
Penn State Commonwealth Campuses Partner With Nike, BSN Sports
Intercollegiate athletics programs at Penn State’s 19 Commonwealth Campuses have entered into a four-year partnership with Nike through BSN Sports for sports apparel and equipment.
Running USA Announces Board Members
Running USA announced the company’s newly elected Board of Directors, as well as the addition of a fourth new board member by appointment.