Amazon launched the company’s Back to School and Off to College stores, which promise those heading to school everything from “superhero backpacks and sequin pencil pouches to the latest Adidas footwear and perfect first-day-of-school outfits.”
“Embarking on a new school year is a significant milestone for the entire family, whether customers are preparing to send their little one off to kindergarten or seeing their recent high school graduate gear up for life on campus. Amazon has everything parents and students need to stay ahead of the class and stand out in a crowd,” said Steve Downer, director of consumer electronics at Amazon. “Our goal is to help customers save precious time during the beautiful summer months by offering a one-stop shop where they can easily find everything they need for the upcoming school year, such as a pair of stylish shoes that can endure a semester’s worth of campus treks or flexible seating options for students whose teachers want to create more movement in the classroom.”
Back to School Store
Available at amazon.com/backtoschool, Amazon’s redesigned Back to School store provides a seamless shopping experience that allows customers to add must-haves to their shopping cart without navigating between product pages. Parents can shop school list essentials by grade or simply browse curated products within the most shopped-for categories, including School Supplies; Clothing, Shoes & Accessories; Electronics; Everyday Essentials; Toys & Games and Deals. In addition, educators have their own dedicated shop where they can discover classroom necessities, including everything from desks to pencil sharpeners on Amazon Business.
New this year, teens 13 through 17 years old can get their own Amazon login under their parent’s account and shop independently using the Amazon App. Parents can either approve all orders or set pre-approved spending limits, providing their teens with a customized level of autonomy to browse, shop and make their school purchases. Parents who have a Prime membership can share select benefits with their teen at no additional cost, including free two-day shipping, Prime Video and Twitch Prime.
Examples of fall fashions listed were Converse Kids’ Chuck Taylor All Star Canvas High Top Sneaker, Rockland Jr. My First Backpack, State Girls’ Downtown Kane Backpack, Spotted Zebra Boys’ Fleece Zip-up Hoodie, Kid Nation Girls’ Long Sleeve Rainbow Pullover Sweater and Adidas Boys’ Athletic Pullover Hoodie.
Off to College Store
Available at www.amazon.com/offtocollege, Amazon’s new Off to College store offers everything from laptops and textbooks to bedding and small kitchen appliances. Fall fashion items listed included the Adidas Foundation Iv Backpack, 7 For All Mankind Women’s Josefina Boyfriend Jean, Adidas Originals Men’s Cloudfoam Ultimate Running Shoe, Goodthreads Men’s Short-Sleeve Slub Henley Tee and Monrow Women’s Relaxed Crewneck with Embroidered Heart.