Camping World Holdings Inc. announced that 14 of the company’s retail locations will operate with a cobranded offering showcasing both Gander Outdoors products and services for the outdoor enthusiast and Camping World parts, accessories and services for the RV enthusiasts.
Author: SGB Media
Dick’s Sporting Goods To Open Stores In Colorado And Virginia
Dick’s Sporting Goods will be opening two new Dick’s Sporting Goods stores in July in Richmond, VA, and Fort Collins, CO.
Fabletics Aiming For 100 Locations
TechStyle Fashion Group celebrated the five-year anniversary of Fabletics by announcing the next phase of retail and international expansion, enhanced collections, new additions to the leadership team and an aggressive vision for growth.
Sports Basement To Open Largest Store
Sports Basement will open an 88,000 square-foot-store in Redwood City, CA, in early November, representing the chain’s largest location.
Sweet Briar College Partners With Under Armour, BSN Sports
Sweet Briar College in Virginia announced a five-year partnership with BSN Sports and Under Armour.
Boston Marathon Fundraising Raises $36.6 million In 2018 Race
Boston Marathon participants who ran on behalf of more than 260 non-profit organizations raised $36.6 million for charity in the 122nd year of the historic race. The fundraising total represents a 7 percent increase, or $2.4 million, over 2017’s results.
Asics Becomes IPC Official Supplier
The International Paralympic Committee (IPC) announced Asics as an official supplier until the end of 2020 in an agreement that will benefit a number of Para athletes and developing National Paralympic Committees (NPCs).
Buffalo Agency Introduces Buffalo Collective for Emerging Golf, Sport, Lifestyle Brands
Buffalo Agency—the fully integrated marketer representing golf, sport and lifestyle brands globally—has launched Buffalo Collective, a predominantly 12-month immersion program designed to promote a limited number of early-stage and emerging brands with high-appeal offerings and storylines.
Scarpa North America Names Melanie Hood Marketing Manager
Scarpa North America, maker of footwear for the full range of mountain sports, has named Melanie Hood as the company’s marketing manager.
North Pole Engineering Acquires The Wahoo GEM Product Line
North Pole Engineering (NPE), a specialist in connected fitness and IoT technologies, announced the acquisition of Wahoo’s GEM product line. GEM is a Bluetooth and ANT+ OEM module built to integrate with fitness equipment like treadmills, stair climbers, rowers, exercise bikes, and ellipticals for sharing exercise data.
Jefferies Downgrades Genesco To Hold
Jefferies lowered its rating on Genesco Inc. to “hold” from “buy” due to expectations that Journeys’ sales will moderate in part due to expectations that Vans’ recently-robust gains will also show some moderation. The investment firm also cited risks around a Lids’ sale and the stock’s run up so far this year.
ADA To Merge With NBS
ADA and NBS announced plans to merge, effective September 1, 2018. The ADA has agreed to join the NBS group to build a stronger team dealer organization.
Mark Walsh To Lead Avenue
Mark Walsh, the former CEO of Vestis Retail Group (Eastern Mountain Sports/Bob’s Stores), has been appointed chief executive officer of the Avenue brand of women’s plus-size fashion apparel, footwear and accessories.
Progression Brands Group (PBG) Announces New Executive Board
Progression Brands Group (PBG), an equity investment and operating company in the active lifestyle category, announced new executive board appointments and strategic market relationships.
Report: Nike’s Executive Exits Driven By Board Coup
According to extensive reporting from The Oregonian, Nike’s dismissal early this year of 11 execs was more than fallout from workplace behavior shortfalls stemming from the #MeToo moment. The article describes the exits as a “dramatic boardroom power play” led by Mark Parker, CEO, and company co-founder Phil Knight to oust Trevor Edwards and many of those aligned with him.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal