Responding to significant growth in the North American market, Tentsile, the maker of portable tree houses, announced an expansion of the company’s global leadership and North American sales team.
Author: sportsoneauthor
Varsity Brands And GoFundMe Partner To Support School Sports
Varsity Brands, the parent of BSN Sports and Varsity Spirit, and GoFundMe, the world’s largest social fundraising platform, announced an exclusive partnership to change the way teams raise money for school groups, sports teams, their players, communities and related extracurriculars.
Reebok Partners With CFDA
Reebok announced the company’s partnership with the Council of Fashion Designers of America, Inc. (CFDA) The goal of he collaboration is to nurture creativity and the future talent of American fashion.
Adidas Partners With Team Jamaica Lacrosse
Adidas announced a new partnership to become the official athletic footwear, apparel and equipment brand for Team Jamaica Lacrosse.
SFIA Argues Against Trade War
“SFIA believes a trade war will hurt American consumers, businesses and workers. It’s not clear how this gets resolved once it starts,” said SFIA CEO and president Tom Cove.
Russell Athletic Partners With Boxercraft On College Licensed Apparel
Russell Athletic and Boxercraft announced a partnership that names Boxercraft as the exclusive decoration, marketing and sales partner for Russell Athletic’s collegiate licensed business.
BioLite’s CEO Jonathan Cedar Named To OIA’s Board Of Directors
BioLite, a specialist in energy solutions, announced the company’s CEO and co-founder Jonathan Cedar has been elected to the Outdoor Industry of America’s Board of Directors.
Gander Outdoors Prepares For Grand Opening in Rockford, IL
Gander Outdoors, formerly known as Gander Mountain, is now open in Rockford, IL. The 31,000-square-foot location is one of three facilities in the state.
Camping World Announces Plans For 14 Gander Outdoors/Camping World Multi-Brand Locations
Camping World Holdings Inc. announced that 14 of the company’s retail locations will operate with a cobranded offering showcasing both Gander Outdoors products and services for the outdoor enthusiast and Camping World parts, accessories and services for the RV enthusiasts.
Dick’s Sporting Goods To Open Stores In Colorado And Virginia
Dick’s Sporting Goods will be opening two new Dick’s Sporting Goods stores in July in Richmond, VA, and Fort Collins, CO.
Fabletics Aiming For 100 Locations
TechStyle Fashion Group celebrated the five-year anniversary of Fabletics by announcing the next phase of retail and international expansion, enhanced collections, new additions to the leadership team and an aggressive vision for growth.
Sports Basement To Open Largest Store
Sports Basement will open an 88,000 square-foot-store in Redwood City, CA, in early November, representing the chain’s largest location.
Sweet Briar College Partners With Under Armour, BSN Sports
Sweet Briar College in Virginia announced a five-year partnership with BSN Sports and Under Armour.
Boston Marathon Fundraising Raises $36.6 million In 2018 Race
Boston Marathon participants who ran on behalf of more than 260 non-profit organizations raised $36.6 million for charity in the 122nd year of the historic race. The fundraising total represents a 7 percent increase, or $2.4 million, over 2017’s results.
Asics Becomes IPC Official Supplier
The International Paralympic Committee (IPC) announced Asics as an official supplier until the end of 2020 in an agreement that will benefit a number of Para athletes and developing National Paralympic Committees (NPCs).
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal