Responding to significant growth in the North American market, Tentsile, the maker of portable tree houses, announced an expansion of the company’s global leadership and North American sales team.
“As we grow, we need to ensure we have the right teams in place,” said Alex Shirley-Smith, CEO and founder of Tentsile. “We are putting the right people in roles specific to their strengths to respond to consumer interest, while at the same time fully supporting our retail partners in North America and beyond.”
Joining the Tentsile executive team in the newly created role of chief operating officer is Patricia Babka. Babka will reside in the United States, but manage operations globally. She has spent 30 years building a reputation as one of the active lifestyle industries leading executives and has held senior leadership and key accountability positions with Totes Isotoner, Acorn, Skins USA, Franklin Resource Group, Columbia and North Face. In this new role, she will build high-performance teams, define the business structure for profitability and build long-term strategic plans that focus on process and growth.
Additional promotions to the executive team include longtime Tentsile team member Robert Shirley-Smith as global operations director, Jethro Shirley-Smith as global sales director and Kirstie Grego as global marketing director.
Continued Shirley-Smith, “Building on our first five years of success, we will continue to foster growth for our brand, engaging people in our mission to protect the World’s forests, and innovating with products that move the dial in the outdoor industry. One avenue to do this is ensuring we have a world-class sales organization to engage our retailers. We are excited to have put together the right team to enhance our execution at wholesale.”
Tentsile’s North American sales force will continue to establish and nurture relationships with retail partners. The teams will ensure partners have point-of-sale displays that bring the brand and its products to life at retail, and assist with sell-through to consumers. The sales teams include: Clayton Incorporated (Danny Clayton) in New England, Moraine Sales (Todd Fairbairn) in the Mid-Atlantic, Apogee Group (Lewis Bernard) in South Central, Treeline Sales (Ben Phillips) in the Southeast, Cairn Company (Scott Ohsman) in the Pacific Northwest and Wingard Sales (Craig and Kristi Wingard) in California and Nevada.