Scientific Anglers, maker of fly lines, leader and tippet, has announced the hire of Joe Wolthuis as marketing manager. In this new role, Joe will be responsible for the marketing strategy, planning, asset creation and activation of the print, digital and social marketing plan.
Author: SGB Media
Mizuno Launches Geofencing for Mobile App Push Notifications
Mizuno USA has launched an updated mobile app with a new design and new features, including geofencing technology to optimize their push notification campaigns.
Demo Day To Be Held At Inaugural Racquet & Paddle Sports Conference
Racquet sports professionals can attend, free of charge, the Demo Day and Industry Welcome Party at the USTA National Campus on Wednesday, January 23, 2019. The Demo Day and Industry Welcome Party are part of the inaugural three-day Racquet & Paddle Sports Conference, January 23-25, in Orlando, FL. Complimentary industry registration is required to attend […]
REI Co-op To Open First Experience Center In New Hampshire In Fall 2019
REI Co-op is opening its first location in New Hampshire. In addition to being the first store in-state, the nearly 25,000 square-foot space at Settlers Crossing will also be the co-op’s first-ever outdoor experience center.
NBA Experience To Open Disney Springs In Spring 2019
The one-of-a-kind destination – developed by Walt Disney Imagineering in collaboration with the NBA – will feature hands-on activities that immerse guests into the world of professional basketball.
Gear.com Launches “Lego Skier Bro” Marketing Campaign
Gear.com, a key player in the specialty outdoor retail market, on Thursday unveiled a marketing campaign around an “official partnership” with Lego Skier Bro, Aspen’s best, smallest skier.
Bookings Increase At Western Mountain Resorts
According to DestiMetrics monthly Market Briefing released Wednesday by Inntopia, as of November 30, aggregated bookings made during the month of November for arrivals from November through April are up 12.8 percent compared to the same time last year.
Title Nine Partners With OutsidePR
Title Nine, the pioneer retailer of women’s activewear, announced a partnership with OutsidePR to serve as its public relations agency of record.
Oakley Becomes A UCI Mountain Bike Official Partner
The Union Cycliste Internationale (UCI) and Oakley announced a two-year partnership starting in 2019.
Congress Fails To Reauthorize LWCF, Advance Lands Package
Last night, the 115th Congress moved closer to adjourning after failing to advance a wide-ranging and noncontroversial public lands package that had been under careful development by lawmakers for years, according to a statement from the Theodore Roosevelt Conservation.
UNC Extends Deals With Nike
The University of North Carolina (UNC) announced a a 10-year extension of its contract with Nike. Nike will remain the Tar Heels’ exclusive supplier of athletic footwear and apparel through June 2028. UNC also for the first time revealed Nike’s contract with Roy Williams and other coaches.
RE/MAX Hires Former Under Armour Communications Exec
RE/MAX, one of the world’s leading franchisors of real estate brokerage services, and Motto Mortgage announced the hiring of Kerry McGovern as vice president, communications.
Newell Brands Appoints WPP As Communications Partner Globally
Newell Brands has selected WPP as its communications partner for its portfolio of brands globally following a review of some of its agency relationships.
Amer Sports Buyout Begins Thursday
The consortium led by China’s Anta Sports seeking to acquire Amer Sports on December 20 commenced the voluntary recommended public cash tender offer for all the issued and outstanding shares in Amer Sports Corp
Batra Group Secures Tony Hawk License
The Batra Group and Cherokee Global Brands announced a new license agreement for the Tony Hawk for apparel and accessories in Europe, Middle East and Africa.
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