Hillsound Equipment Expands Ambassador Team

Hillsound Equipment, a leading producer of winter traction equipment and gaiters for outdoor enthusiasts, announced the addition of nine athletes and active lifestyle ambassadors to its lineup.

Smartwool Honored By Big City Mountaineers

Big City Mountaineers (BCM), a leading provider of transformational wilderness experiences for under-resourced youth, has honored Smartwool as its Corporate Partner of the Year. Smartwool’s contributions enable BCM to send more youth participants into the backcountry, as well as provide quality camping apparel for overnight trips.

Adidas Extends Deal With Juventus

Juventus Football Club S.p.A., the Italian professional football club colloquially known as Juve, and Adidas Italy S.p.A. have modified the official partner agreement and extended the term of the agreement until 30 June 2027.

Wilderness Society Responds To Government Shutdown

According to a statement by Jonathan Asher, government relations manager, Conservation Funding, Wilderness Society, “A shutdown of the EPA and public lands agencies would put people at risk and imperil the hundreds of millions of acres managed by federal agencies for the American people.”

SOS Outreach Celebrates 25th Anniversary

Earlier this week, SOS Outreach celebrated a major organizational milestone with youth participants, families, founders, corporate partners, staff, board members and community supporters.

Aisle Talk Week Of December 17

Top headlines from the active lifestyle industry you may have missed this week, including Thule Group’s announcement of the acquisition of rooftop tent maker Tepui Outdoors Inc. for $9.5 million.

Adidas Sets 2019 Rivals Camp Series

Rivals, Next College Student Athlete (NCSA), and Adidas announced the third-annual Rivals Camp Series, featuring the Rivals adizero Combines. All combines are free and open to current high school football players.

Unifi’s CFO Resigns

Unifi Inc. said in a regulatory filing that Jeffrey C. Ackerman, the company’s executive vice president and chief financial officer, resigned on December 20. The exit was made by mutual agreement.