Hillsound Equipment, a leading producer of winter traction equipment and gaiters for outdoor enthusiasts, announced the addition of nine athletes and active lifestyle ambassadors to its lineup.
Author: SGB Media
Smartwool Honored By Big City Mountaineers
Big City Mountaineers (BCM), a leading provider of transformational wilderness experiences for under-resourced youth, has honored Smartwool as its Corporate Partner of the Year. Smartwool’s contributions enable BCM to send more youth participants into the backcountry, as well as provide quality camping apparel for overnight trips.
Headspin Outdoors Seeks Sales Reps
Headspin, a new convertible lighting solution for the outdoors, seeking new partnerships with sales representatives across the country.
Dynastar/Lange Partners With Freeride World Tour
The 2019 Freeride World Tour (FWT) will feature new partners, Dynastar and Lange while continuing its collaboration with Fieberbrunn, Audi, Alpina, GoPro, SunGod and Whitefrontier
Adidas Extends Deal With Juventus
Juventus Football Club S.p.A., the Italian professional football club colloquially known as Juve, and Adidas Italy S.p.A. have modified the official partner agreement and extended the term of the agreement until 30 June 2027.
Wilderness Society Responds To Government Shutdown
According to a statement by Jonathan Asher, government relations manager, Conservation Funding, Wilderness Society, “A shutdown of the EPA and public lands agencies would put people at risk and imperil the hundreds of millions of acres managed by federal agencies for the American people.”
SOS Outreach Celebrates 25th Anniversary
Earlier this week, SOS Outreach celebrated a major organizational milestone with youth participants, families, founders, corporate partners, staff, board members and community supporters.
Aisle Talk Week Of December 17
Top headlines from the active lifestyle industry you may have missed this week, including Thule Group’s announcement of the acquisition of rooftop tent maker Tepui Outdoors Inc. for $9.5 million.
Top of the World Signs New Licensing Partnership With UConn
Top of the World, a leading collegiate apparel and headwear licensee, has inked a deal with the University of Connecticut to become the school’s exclusive apparel and headwear licensee in all mass channels of distribution.
Probar Signs On as Official Energy Bar And Energy Chew Partner Of U.S. Ski & Snowboard
U.S. Ski & Snowboard and Probar announced their global partnership, making Probar the official Protein Bar, Nutrition Bar, Energy Bar, Energy Chew and Nut Butter of U.S. Ski & Snowboard.
PepWear Partners With Music For All
PepWear and Music for All have agreed to a new 10-year merchandise and sponsorship agreement.
Varsity Spirit Gives Back With More Than $6.5 Million in National Fundraising Efforts
Varsity Spirit, the leader in cheerleading and dance, said its fundraising for St. Jude Children’s Research Hospita now totals more than $6.5 million since 2011.
Adidas Sets 2019 Rivals Camp Series
Rivals, Next College Student Athlete (NCSA), and Adidas announced the third-annual Rivals Camp Series, featuring the Rivals adizero Combines. All combines are free and open to current high school football players.
Nike Inc. Names G. Scott Uzzell President And CEO of Converse
Nike Inc. announced that effective January 22, 2019, G. Scott Uzzell will become president and CEO of Converse, Inc. Uzzell comes to Converse from The Coca-Cola Company where he most recently served as president, Venturing & Emerging Brands Group (VEB).
Unifi’s CFO Resigns
Unifi Inc. said in a regulatory filing that Jeffrey C. Ackerman, the company’s executive vice president and chief financial officer, resigned on December 20. The exit was made by mutual agreement.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal