2018 Year In Review: Most-Read SGB Executive Stories

SGB Executive covered an array of sporting goods, outdoors and active lifestyle stories in 2018, but clearly some topics resonated with readers more than others. Our list of the 25 most popular SGB Executive stories during the past 12 months ranges from channel upheaval to companies taking a stance on social issues to new executive appointments to brands’ financial success or sluggishness.

Mastercard: U.S. Retail Sales Grew 5.1 Percent This Holiday Season

According to Mastercard SpendingPulse, which provides insights into overall retail spending trends across all payment types, including cash and check, holiday sales increased 5.1 percent to more than $850 billion this year – the strongest growth in the last six years. Online shopping also saw large gains of 19.1 percent compared to 2017. The apparel category saw its strongest growth since 2010.

Mastercard: Online Shopping Shines Bright This Holiday Season

Consumers are on track to spend more online than ever before this holiday season, according to Mastercard SpendingPulse. U.S. e-commerce sales trotted off to a strong start just before Thanksgiving, and grew 18.3 percent year-over-year in the period from November 1 through December 19.

States Scramble To Keep National Parks Open

A number of parks are digging into their own treasuries to keep their federal properties, including national parks, open and maintained during the partial government shutdown, according to reports. The shutdown, which began on Saturday, affected national parks unevenly, some still accessible with bare-bones staffing levels, some operating with money from states or charitable groups and others locked off.

Cycling App Zwift Raises $120 Million In Funding

Zwift, a multiplayer online training and racing platform for cyclists and runners, announced $120 million in funding, reflecting its commitment both to growing its new running discipline and also to expanding into esports.

Hillsound Equipment Expands Ambassador Team

Hillsound Equipment, a leading producer of winter traction equipment and gaiters for outdoor enthusiasts, announced the addition of nine athletes and active lifestyle ambassadors to its lineup.

Smartwool Honored By Big City Mountaineers

Big City Mountaineers (BCM), a leading provider of transformational wilderness experiences for under-resourced youth, has honored Smartwool as its Corporate Partner of the Year. Smartwool’s contributions enable BCM to send more youth participants into the backcountry, as well as provide quality camping apparel for overnight trips.

Adidas Extends Deal With Juventus

Juventus Football Club S.p.A., the Italian professional football club colloquially known as Juve, and Adidas Italy S.p.A. have modified the official partner agreement and extended the term of the agreement until 30 June 2027.

Wilderness Society Responds To Government Shutdown

According to a statement by Jonathan Asher, government relations manager, Conservation Funding, Wilderness Society, “A shutdown of the EPA and public lands agencies would put people at risk and imperil the hundreds of millions of acres managed by federal agencies for the American people.”

SOS Outreach Celebrates 25th Anniversary

Earlier this week, SOS Outreach celebrated a major organizational milestone with youth participants, families, founders, corporate partners, staff, board members and community supporters.

Aisle Talk Week Of December 17

Top headlines from the active lifestyle industry you may have missed this week, including Thule Group’s announcement of the acquisition of rooftop tent maker Tepui Outdoors Inc. for $9.5 million.