“For this upcoming season, we’ve rearranged the shell to once again feature the tip-to-tip star panels that first made them so iconic, but with a brand-new debossing configuration for enhanced aerodynamics.” —Nick Craggs, Global Football General Manager, Adidas
Author: SGB Partner Sponsored Content
Onward with Tommy Bahama and Club Car
The Tommy Bahama x Club Car Special Edition Onward Car “is the ultimate synergy of island living and the golf car lifestyle in a thrilling ride,” noted Gina Wilcox, VP of Licensing at Tommy Bahama.
Pushing the Limits with Enduro 3 from Garmin
Built for long races, the Enduro 3 weighs 63 grams and features up to 320 hours in GPS mode with solar charging and an always-on display. The device includes training and navigation tools with round-trip routing, trail run VO2 max insights, grade-adjusted pace, and preloaded TopoActive maps.
Trederra Footwear Outsoles Made From End-of-Life Recycled Tires
TRS will supply Trederra with CT-50 rubber powder which is manufactured using the patented TRS Water Pulse technology, a water-jet system that pulverizes tire tread into fine powder, derived from 100 percent end-of-life tires diverted from landfills and free from steel and synthetic fibers.
Nike Women by Yoon Collection Taps Naomi Osaka as Muse
Yoon Ahn incorporates court-inspired styles that “play outside the lines.” The custom collection for Osaka features one-of-one performance dresses, walk-on skirts and jackets with oversized bows, timed for her return to the U.S. Open.
Adidas x Damian Lillard Unveil Dame 9 Signature Shoe with Bape Collab
Adidas Basketball showcased the latest iteration of the Dame franchise, the Dame 9, an extension of Damian Lillard’s signature shoe line. Adidas rounded out the shoe drop with a selection of apparel pieces. The limited edition collection will be available on August 31.
Puma Hoops x LaMelo Ball Are Back with MB.04 and LaFrancé 1:1
The newest MB.04 integrates Ball’s branding, including the Phoenix logo and “1 1 1” motifs. Puma and Ball are also dropping a new colorway of the LaFrancé 1:1 in all-over baby blue. Launching on September 12, the Puma MB.04 and LaFrance 1of1 include various apparel pieces.
Skechers Signs Football Legend Ruud Gullit
The former Netherlands National Team Captain will appear in Skechers marketing campaigns as the brand’s first ambassador for Benelux.
Sports Basement Expands Partnership with Motiv Sports
This announcement coincides with the planned opening of a new Sports Basement store in Long Beach, CA and the 40th running of the Long Beach Marathon and Half Marathon in October.
Adidas and Patrick Mahomes Sign Six Texas Tech Student/Athletes to Team Mahomes
Adidas and Patrick Mahomes signed six student-athletes at Texas Tech University to NIL deals on August 23. The contracts follow just weeks after Adidas signed a deal with school to be the official footwear, uniform, apparel, and accessory partner of the Texas Tech Red Raiders.
KOA Receives Leed Gold Certificate at New HQ Dedication
The building dedication this week represents a milestone in the company’s journey, affirming KOA’s “innovative approach to outdoor hospitality and its commitment to being good community partners, neighbors and stewards of the land,” said the company in a media release.
Adidas Originals x Edison Chen Release The Clot August Collection
Adidas Originals and Edison Chen debuted the next chapter of their collaboration with the updated Clot Gazelle in linen khaki and blue and their first global apparel range with the Clot August Collection by Edison Chen.
Onix Pickleball Launches Supercell Paddles
The paddle is for players with a shorter, slower stroke, comes in two designs, orange and blue, and meets the USA Pickleball requirements, making it approved for all official tournament play.
Asics Adds Taylor Fritz to Global Athlete Roster
An Olympic bronze medalist in men’s doubles, four-time Grand Slam quarterfinalist, and career-high No.5 worldwide, Fritz will enhance the brand’s tennis ambassador portfolio.
Rhone Signs LPGA Tour Athletes Lilia Vu and Lauren Hartlage
“We at Rhone cannot wait to be alongside these athletes as they deal with the everyday challenges of high-performance sports.” — Emma Crepeau, Chief Growth Officer, Rhone
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