Paws for a Cause Design Scholarship returns for its second year with a panel of judges, including students Maki S. and Teeny N., who designed last year’s winning prints. Applications are being accepted now through October 31, 2024. The winners will be announced in early 2025.
Author: SGB Partner Sponsored Content
Oksana Masters Wins Second Paralympic Gold in Paris
USA’s Oksana Masters defended her Tokyo gold medal in the women’s H4-5 individual time trial, beating the Netherlands’ Chantal Haenen by 6.24 seconds after trailing by over 20 seconds earlier in the race.
Puma Mixes Modern and Nostalgic References in Collab with Aries
The genderless collection includes statement graphics, experimental knitwear and double nylon pieces, paired with a crafted selection of accessories and footwear, including an Aries take on the Puma Mostro.
Wolverine Expands 2024 Roster to Include “Blue-Collar Crew”
Building on its partnership with University of Michigan football players, the boot brand has expanded its roster to include skilled trade professionals.
Lotto Adds Kellyn Acosta to Roster; Launches Lifestyle Footwear at Dick’s
The Chicago Fire FC midfielder joins Lotto’s Athlete roster. Timed with the signing, parent company WHP Global launched the Lotto Leggenda lifestyle footwear collection with Dick’s Sporting Goods.
Foot Locker Commemorates 50th Anniversary with Limited-Edition Collection
Over the decades, Foot Locker has marked its influence on sneaker culture with milestones, including the exclusive launch of the Nike Air Max Plus in 1998, the Foot Locker Slam Fest from 1988 to 1996, and introduced signature sneakers for athletes with top brands.
United States Announces 2024 Women’s PGA Cup Team
The women’s 2024 U.S. PGA Cup Team includes Sandra Changkija, Joanna Coe, Stephanie Connelly Eiswerth, Ashley Grier and
Allie Knight. The biennial international competition includes teams from the U.S., Australia, Canada, the UK, Ireland, South Africa, and Sweden and will take place September 30 through October 5 on the Meadows Course at Sunriver Resort in Sunriver, OR.
Adidas Terrex Xperior PrimaLoft Loose Fill Hooded Jacket Offers On-the-Go Versatility
“With the Xperior PrimaLoft Loose Fill Hooded Jacket, we wanted to create a product that offered premium insulation and lightweight versatility without compromising on style.” —Susanne Capell, Category Director, Adidas Terrex
Perry Ellis x Original Penguin Expand Partnership with University of Miami Athletics
The extended partnership will include a student-athlete brand ambassador program and a Community Suits program to outfit students with professional attire for success on and off campus.
Wrangler Taps Country Music’s Cody Johnson for New Line of Western Dress Shirts
Inspired by his experiences as a cowboy and performer, the collection meets Johnson’s lifestyle on the ranch and off the stage. Available through select retailers nationwide, the collection will expand in Fall 2025 to include jeans and snap shirts.
KT Adds Turf Tape to Lineup Ahead of 2024 Football Season
Based in Utah, KT entered a new segment within the football market with KT Turf Tape, underscoring the brand’s commitment to empowering athletes’ performance at all levels.
Adidas Releases Official Match Balls for 2024/25 UEFA Champions Leagues
“For this upcoming season, we’ve rearranged the shell to once again feature the tip-to-tip star panels that first made them so iconic, but with a brand-new debossing configuration for enhanced aerodynamics.” —Nick Craggs, Global Football General Manager, Adidas
Onward with Tommy Bahama and Club Car
The Tommy Bahama x Club Car Special Edition Onward Car “is the ultimate synergy of island living and the golf car lifestyle in a thrilling ride,” noted Gina Wilcox, VP of Licensing at Tommy Bahama.
Pushing the Limits with Enduro 3 from Garmin
Built for long races, the Enduro 3 weighs 63 grams and features up to 320 hours in GPS mode with solar charging and an always-on display. The device includes training and navigation tools with round-trip routing, trail run VO2 max insights, grade-adjusted pace, and preloaded TopoActive maps.
Trederra Footwear Outsoles Made From End-of-Life Recycled Tires
TRS will supply Trederra with CT-50 rubber powder which is manufactured using the patented TRS Water Pulse technology, a water-jet system that pulverizes tire tread into fine powder, derived from 100 percent end-of-life tires diverted from landfills and free from steel and synthetic fibers.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal