Puma Taps Into Archives, Revives King Indoor

Puma has reissued the King Indoor for 2024 with a stitched leather upper, a pitch-inspired lace shroud and a gum outsole. Gold accents appear throughout, including on the “King” wordmark logo on the upper. 

Fanatics Partners with World Rugby

Fanatics reached an agreement to launch and manage the official retail and licensing program for World Rugby, including Rugby World Cups through to 2029.

Puma Inhale: Two Designs, One Shared DNA

Blending inspiration from the future while drawing from Puma’s iconic heritage, the company introduces a progressive and futuristic approach to running with the Inhale and the AI-generated Inverse.