The genderless collection includes statement graphics, experimental knitwear and double nylon pieces, paired with a crafted selection of accessories and footwear, including an Aries take on the Puma Mostro.
Author: SGB Partner Sponsored Content
Wolverine Expands 2024 Roster to Include “Blue-Collar Crew”
Building on its partnership with University of Michigan football players, the boot brand has expanded its roster to include skilled trade professionals.
Lotto Adds Kellyn Acosta to Roster; Launches Lifestyle Footwear at Dick’s
The Chicago Fire FC midfielder joins Lotto’s Athlete roster. Timed with the signing, parent company WHP Global launched the Lotto Leggenda lifestyle footwear collection with Dick’s Sporting Goods.
Foot Locker Commemorates 50th Anniversary with Limited-Edition Collection
Over the decades, Foot Locker has marked its influence on sneaker culture with milestones, including the exclusive launch of the Nike Air Max Plus in 1998, the Foot Locker Slam Fest from 1988 to 1996, and introduced signature sneakers for athletes with top brands.
United States Announces 2024 Women’s PGA Cup Team
The women’s 2024 U.S. PGA Cup Team includes Sandra Changkija, Joanna Coe, Stephanie Connelly Eiswerth, Ashley Grier and
Allie Knight. The biennial international competition includes teams from the U.S., Australia, Canada, the UK, Ireland, South Africa, and Sweden and will take place September 30 through October 5 on the Meadows Course at Sunriver Resort in Sunriver, OR.
Adidas Terrex Xperior PrimaLoft Loose Fill Hooded Jacket Offers On-the-Go Versatility
“With the Xperior PrimaLoft Loose Fill Hooded Jacket, we wanted to create a product that offered premium insulation and lightweight versatility without compromising on style.” —Susanne Capell, Category Director, Adidas Terrex
Perry Ellis x Original Penguin Expand Partnership with University of Miami Athletics
The extended partnership will include a student-athlete brand ambassador program and a Community Suits program to outfit students with professional attire for success on and off campus.
KT Adds Turf Tape to Lineup Ahead of 2024 Football Season
Based in Utah, KT entered a new segment within the football market with KT Turf Tape, underscoring the brand’s commitment to empowering athletes’ performance at all levels.
Adidas Releases Official Match Balls for 2024/25 UEFA Champions Leagues
“For this upcoming season, we’ve rearranged the shell to once again feature the tip-to-tip star panels that first made them so iconic, but with a brand-new debossing configuration for enhanced aerodynamics.” —Nick Craggs, Global Football General Manager, Adidas
Onward with Tommy Bahama and Club Car
The Tommy Bahama x Club Car Special Edition Onward Car “is the ultimate synergy of island living and the golf car lifestyle in a thrilling ride,” noted Gina Wilcox, VP of Licensing at Tommy Bahama.
After Spanx, Susan Blakely Takes on Women’s Feet with New Sneex Line
Blakely describes the Sneex brand as a luxury shoe that blends the style of a traditional high heel with the performance and comfort of a sneaker.
Pvolve and Vuori Build on Successful Partnership
The company’s announced an expansion of their partnership through a nationwide Pvolve x Vuori tour and the introduction of Pvolve-branded Vuori products to appear in Pvolve studios later this year.
Start Your Engines. Tillys Collaborates with Nascar
Tillys reported that it was inspired to create the collection by the widespread interest in racing culture and trends in racing jackets, sport graphic tees, and other racing-centric apparel.
“Feels Like Ugg” Celebrates Feeling Good Inside and Out
UGG, a division of Deckers Brands, launched the next chapter of its “Feels Like UGG” campaign featuring a global cast dressed in the UGG AW 2024 collection.
Galvin Green Introduces Waterproof Dryvr Collection
“Working closely with Pertex and through rigorous testing, we’ve ensured the advanced fabric performs to our exceptionally high standards and are delighted to welcome it into our market-leading Dryvr product range,” —CEO Nicholai Stein
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