Among the footwear previewed during the stream are two new shoes for women: the Nike Air Superfly and the Air Max Muse, which debuted earlier this season in metallic silver and a new matte green colorway.
Author: SGB Partner Sponsored Content
Adidas Unveils “Konektis” Official Match Ball for UEFA Women’s Euro 2025
In a first for a UEFA Women’s European Championship, Konektis, meaning “connected” will feature adidas Connected Ball Technology, enabling faster, more accurate officiating decisions.
Reebok Returns to Golf Category; Partners with Bryson Dechambeau and Crushers GC
Reebok, Bryson DeChambeau and his LIV Golf team, Crushers GC, announced a long-term partnership designating the brand as the “official apparel and footwear sponsor” of DeChambeau and the team, marking the brand’s re-entry into the Performance Golf category.
Ororo Launches the Koldpwoof Heated Dog Vest
The Koldpwoof Heated Dog Vest offers two adjustable heating settings—high and low—and provides up to 9.5 hours of warmth, powered by a rechargeable battery. It also features a no-heating night mode.
Adidas Signs Heisman Trophy Winner Travis Hunter
At the Heisman Trophy ceremony, the most prestigious award in college sports, to be presented on December 14, 2024, Travis Hunter will be honored alongside fellow finalist and Adidas partner, Cam Ward, who signed with the brand earlier this fall.
Franklin Sports Signs Multi-Year Partnership with Pickleball Pro Parris Todd
Since joining the sport in 2020, Todd has climbed the rankings, currently holding the No. 8 spot in Women’s Singles in the PPA Tour Rankings.
Fanatics and the NFL Partner with Todd Snyder on Ltd. Edition Collection
In joining with Fanatics, this collection will be delivered straight to fans by the licensed sports merchandiser and a longtime partner of the NFL.
OrthoLite China Named to Guangdong’s Top 500 Manufacturing Enterprises for 2024
The Guangdong Provincial Enterprise Confederation and Provincial Entrepreneurs Association in the Guangdong province of China release the Top 500 list.
First FDA-Approved Treatment for Severe Frostbite Now Available in the U.S.
Studies show that thousands of people in the U.S. are hospitalized with frostbite yearly. This debilitating condition, most often affecting winter sports enthusiasts, military personnel, and outdoor workers, can lead to digit or limb necrosis requiring amputation.
Denver to the Slopes: Winter Park Express Expands for 2025
The Winter Park Express, operated by Amtrak, announced, in cooperation with the State of Colorado and the Colorado Department of Transportation, that it will kick off the 2025 winter season with expanded service from Denver’s Union Station.
Skechers Celebrates Giving Tuesday Reaching $12 Million in Donations for Shelter Animals
Skechers’ contributions have helped save and support over 2.2 million shelter animals across the United States, Canada, the U.K., and Japan through sales of the Bobs brand.
Ortholite Cirql Launches Industrially Compostable, Biodegradable Material for Footwear Brands
Cirql Zero debuts at ISPO Munich as the midsole in a concept shoe called the “Disappearing Shoe,” designed and developed by the Cirql team. Cirql Zero will be available to footwear brands beginning in January 2025
Nike Taps Makeup Artist and Creator to Reimagine the Air Max Dn Silhouette
Isamaya Ffrench, the British makeup artist and creator, worked with Nike on creating new colorways of the latest Nike Air Max Dn.
The Lycra Company Introduces Lycra EcoMade Bio-Based Fiber
The company will launch its bio-based Lycra EcoMade Fiber at the ISPO Munich trade fair, which will take place from December 3 to 5, 2024. Live!, the sustainable clothing brand’s Upfit capsule collection, includes leggings, a top, and a jumpsuit made with Lycra’s bio-derived EcoMade fiber.
Puma Signs Long-Term Partnership With the Portuguese Football Federation
Starting in 2025, Puma will equip all male, female and youth teams as well as the Federation’s futsal, beach football and E-Sports teams.
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