Momentec Brands has tapped seven top collegiate and paralympic athletes to represent Team Momentec in 2025, building on the momentum created by Tiare Jennings, an All-American Softball Player and four-time NCAA Champion at the University of Oklahoma.
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Puma Mostro Continues to Trailblaze in Candy Colors
Puma introduced the Mostro in 1999. The latest iteration comes in two candy-hued colorways,Electric Lime and Lavender, accenting textures and details, including studded outsole and mesh upper.
Adidas Originals and Bape are Back with Orketro
Drawing on the attitude of the 2000s and the company’s combined influence on pop culture, the Adidas Originals and Bape take on the Orketro sneaker, which features contrasting three stripes on the left shoe and a Bape STA on the right.
Rallyware Unites Brands and Retail Teams for Peak Frontline Performance
Rallyware has launched its frontline enablement platform for retailers in the running, sports and outdoor industries, uniting brand training with tools to empower store associates for peak in-store performance.
Step Into Your Gift: Foot Locker’s Holiday Campaign
Foot Locker will debut the campaign ads through the holiday season, highlighting each featured talent’s signature style, including Coi Leray, Anthony Edwards, LaMelo Ball and influencers Junebug, Kayce Kirihara and Brooke Preston.
Ugg Take Two with Post Malone
The second film features the Ugg men’s Heritage Pull-On TrailGazer worn by Malone and a partnership to bring Feel House, the brand’s multi-sensory retail experience, to life in Los Angeles later this month.
Adidas Signs First High School Women’s Basketball NIL Player
Kaleena Smith will represent the brand on-court during all her games, including with Ontario Christian High School. This season, Adidas is also sponsoring Smith’s high school and AAU teams that will join the 3SSB Circuit as part of this partnership.
Thermore Launches First Consumer Campaign: “Power Comes from Within”
Imagined by the global creative team, Innocean Italy, the brand’s manifesto highlights the quality and versatility of its synthetic insulation and its commitment to wellness, comfort and sustainability, featuring apparel companies, Aspesi, Emporio Armani and Karbon.
Hurley x Travis Barker: Fusing Music, Culture and Style with LE Capsule
Hurley and Barker, disrupters of the status quo, naturally fit as collaborators on their first capsule collection inspired by Barker’s style and connection with music, art and surf culture that also defines Hurley.
Nike Drops N7 Collection Inspired By Native American Ledger Art
Nike partnered with Native American artist Chelysa “Chief” Owens-Cyr, who brings a contemporary take on ledger art, a narrative drawing or painting on paper or cloth predominantly practiced by Plains Indians from the 1860s to the 1920s.
HeyDude and Jelly Roll Launch Global Partnership with Limited Shoe Drop
The limited-edition white Wally Slip Canvas silhouette features a black skull design and gold crackle print on the outsole. As a gift with purchase, while supplies last, a vinyl copy of the Jelly Roll’s “Beautifully Broken” album is included.
The Conservation Alliance Relaunches Land and Water Defense Fund
The Conservation Alliance (TCA) relaunched the Land and Water Defense Fund it founded in 2017, awarding discretionary grants to grassroots organizations working to protect public lands and waters.
Fanatics Partners with World Rugby
Fanatics reached an agreement to launch and manage the official retail and licensing program for World Rugby, including Rugby World Cups through to 2029.
Asics Neocurve: Model of Re-Use and Waste Elimination
Can we create something new from what we would otherwise throw away? Asics’ Neocurve proves that materials can have a second life reduce our environmental impact.
Puma Inhale: Two Designs, One Shared DNA
Blending inspiration from the future while drawing from Puma’s iconic heritage, the company introduces a progressive and futuristic approach to running with the Inhale and the AI-generated Inverse.
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