The survey of 1,001 U.S. adults conducted between June 25 and July 7, explored respondents footwear ownership, preferences, spending, and outlook. Among demographics, the Top 2 favorite brands for men and women, in order, were Nike and Adidas.
Author: SGB Executive

EXEC: Saucony Brand China Retail Growth Relaxes Further in Q2
MS (China) Sports Company Limited, a direct wholly-owned subsidiary of Xtep International Holdings Limited, operates under licensing and royalty agreements for the Merrell and Saucony brands and subsidiaries in China.

EXEC: Stella Int’l Q2 Footwear Shipment Volume Accelerates, Driven Mainly by Sports Segment
The manufacturer of footwear for Nike, Saucony, Under Armour, Merrell, Timberland and Ugg said Footwear Manufacturing shipment volumes in the second quarter rose 4.1 percent year-over-year and increased 3.8 percent year-over-year for the first half period.

EXEC: Mips AB Saw U.S. Tariff Changes Put a Damper on Q2 Growth
The Sweden-based maker of helmet protection technologies reported net sales increased just 1 percent to SEK 135 million in the 2025 second quarter, due to currency fluctuations. Organic sales growth was 12 percent, far below the 42 percent organic growth posted in the first quarter.

EXEC: Coats Group to Acquire OrthoLite in Move to Reshape Footwear Components Market
The London-based thread manufacturer reached a definitive agreement to acquire U.S.-based footwear insole maker OrthoLite for $770 million, including debt. The acquisition is reportedly designed to accelerate the London-based thread manufacturer’s ambition to become a leading supplier of materials to the footwear industry.

EXEC: Rivian E-Bike Spin-Off Sees $1 Billion Valuation in Latest Funding Round
Also, Inc., led by company President Chris Yu, the former executive of Specialized bike components, has been leading the skunkworks team for the last few years after joining Rivian in January 2022.

EXEC: Giant Group June Bike Shipments Exhibit Worst Decline Since October 2023
June shipments declined 30.0 percent y/y to NT$4.97 billion, bringing the six-month first half period to a decline of 12.4 percent y/y to NT$32.6 billion. The June decline further builds on a 29.3 percent y/y decline in May 2024 and a 17.1 percent y/y decline in April 2025.

EXEC: Thule Group CEO Talks Q2 Upside, 2025 Opportunities and U.S. Gains After Weak Q1
Thule Group President and CEO Mattias Ankarberg said the company’s 16 percent currency-neutral growth in the second quarter was driven by new products and categories, providing clear confirmation to him that the company’s high launch pace during the year has paid off.

EXEC: Fila Brand Delivers MSD China Retail Growth in Q2 for Anta Sports
Retail sales, in retail value, for the Fila brand in China increased in mid-single digits year-over-year in the second quarter, a moderation from the high-single-digit trend in the first quarter.

EXEC: Li Ning Posts LSD Growth in China Retail Sales in Second Quarter
The Offline channel, which includes retail and wholesale, registered a low-single-digit increase. Retail (direct operation) declined by mid-single digits, while Wholesale (franchised distributors) increased by low-single digits. The E-commerce channel registered mid-single-digit growth.

EXEC: Ciele Athletics Partners with Topsports for China Retail Launch
Ciele will soon open its “official online flagship stores” in China and activate offline channels to reach the country’s fast-growing running community.”

EXEC: Osprey Grows, Hydro Flask Slows in First Quarter
Shares of Helen of Troy tumbled about 23 percent Thursday, July 10, after the company reported a loss in the fiscal first quarter ended May 31 on a 10.8 sales decline and issued guidance for the current quarter that was well below analyst targets. Of the sales decline, approximately eight percentage points was attributed to tariffs.

EXEC: Top Asia FW Factories See Improving Shipment Trends in June 2025
Feng Tay Enterprises, one of the longest-tenured producers of Nike footwear, saw manufacturing revenues decline 3.1 percent year-over-year (y/y) in June after cratering 23.4 percent in May. Yue Yuen Manufacturing increased 9.4 percent y/y in June after increasing just 0.5 percent y/y in May.

EXEC: Town of Nederland Acquires Eldora Mountain Resort from Powdr
Powdr will continue to support the Mountain for the first two winters and summers. The Town’s Board said it will partner with 303 Ski, a coalition of Front Range ski industry veterans, who have been instrumental in vetting operating plans, conducting financial modeling and assessing community programming.

EXEC: Asics’ Onitsuka Tiger Business to Get Dedicated Facility in Japan
Sanin Asics Industry Corporation, a Japanese domestic shoe manufacturing facility, is being renamed Onitsuka Innovative Factory Corporation and will become a dedicated production base for Onitsuka Tiger.