Author: SGB Executive

Big 5 Sporting Goods Corp.’s earnings more than tripled in the third quarter ended September 27 as the West Coast chain benefited from participation shifts toward fitness and outdoor activities during the pandemic. Same-store sales jumped 14.8 percent for the quarter and are up 15.1 percent so far in the fourth quarter.

In a bullish note, HSBC said the sporting goods industry “has turned out to be even more resilient than we could have hoped for,” aided by strong online growth, heightened interest in healthy lifestyles and a quicker-than-expected recovery in Western countries,

“Athleta is uniquely positioned to win because we sit at the intersection of a number of exciting consumer trends,” said Mary Beth Laughton, president and CEO, Athleta, during Thursday’s Investor Day presentation of its parent, The Gap Inc. The event outlined the brand’s goal to double Athleta’s sales to $2 billion by 2023 from $1 billion currently.

The pending acquisition of Easton Diamond Sports is expected to particularly boost Rawlings’ capabilities in the baseball and softball bat category, but Mike Thompson, Rawlings’ chief marketing officer, told SGB Executive he expects the combination will accelerate innovation across a wide range of categories for both brands and help grow the game of baseball.

According to the fifth edition of PwC’s Sports Survey, growth in the broader sports industry, including sports federations, broadcasting and marketing, is expected to decline significantly over the next few years with many industry execs not expecting a full recovery until 2023 or later. PwC wrote in its study, “Like all industries predicated on events and mass gatherings, the unprecedented health crisis brought about by COVID-19 has impacted the sports market at its very core.”

Winnebago Industries, seeing continuing strong demand for outdoor recreation, reported revenues jumped 39.1 percent in the fourth quarter ended August 29, to $737.8 million. Excluding Newmar, which was acquired in the first quarter of fiscal 2020, organic sales climbed 15.3 percent.

An SFIA webinar headlined by executives at LeagueSide and Morning Consult provided optimism from community youth sports organizations on recovery as teams returned to play over the summer and early fall. However, a warning about potential disruptions as winter sports gets underway was also heard.

Bank of America Merrill Lynch upgraded Foot Locker to “Buy” as the investment firm believes Foot Locker’s momentum improved significantly over September and October, given a shift in back-to-school sales in part due to Nike product momentum. Long-term, Foot Locker is expected to benefit from Nike’s moves to tighten wholesale distribution.

Baird Equity Research and Truist Securities both raised their price target on Peloton Interactive due to the continued adoption of at-home fitness as households quarantine during the pandemic.

At a State of the Industry Roundtable at SFIA’s “Back on Track: Insights and Strategies” virtual conference, top executives at Walmart, Molten, HanesBrands, and Technogym indicated the industry continues to adjust on the fly to the continued uncertainties presented by COVID-19 and said enhanced communications across stakeholders has become critical to managing amid the crisis.

Hydro Flask returned to growth in Helen of Troy’s second quarter ended August 31 “as more people return to the outdoors” with strong growth online and internationally. Incremental marketing investments are planned for the fiscal second half to support accelerated momentum for the water bottle brand.

Nike and Lululemon were again the big winners in the active lifestyle space in Piper Sandler’s 40th Biannual “Taking Stock With Teens” Fall 2020 Report*. Overall, athletic apparel and athletic footwear continue to gain mindshare among younger consumers according to its findings.

Bank of America reinstated coverage of Lululemon with a “Buy” rating. Wrote analyst Lorraine Hutchinson in a note, “We view LULU as one of the best growth stories in retail and expect the brand to be a winner in a COVID and post-COVID environment.”

Cowen upgraded Canada Goose to “Outperform” from “Market Perform” as analyst Oliver Chen believes the outerwear brand is well-positioned as an outdoor resource amid the pandemic, a leading brand in stores and a likely strong beneficiary of China as it recovers faster than other regions.