Author: SGB Executive

Adidas raised its 2021 sales outlook as it expects strong demand for its products and DTC growth momentum to help overcome a number of challenges, including continued lockdowns in Europe, supply chain hurdles and political tensions in China.

Vista Outdoor Inc.’s sales grew 40 percent in the fourth quarter ended March 31 with robust growth across its Outdoor Products and Shooting Sports segments. Management sees few signs of a slowdown in demand. Vista’s CEO Chris Metz told analysts, “The pandemic accelerated many of the consumer trends that were already in motion and we believe will help fuel our continued success and FY22 and beyond.”

Acushnet Holdings’ sales jumped 34 percent on a currency-neutral basis in the first quarter, paced by gains from Titleist Pro V1 and Pro V1x golf balls, TSi drivers, and FootJoy golf shoes. David Maher, Acushnet’s CEO, told analysts, “We remain enthused about strong demand for Acushnet products, healthy participation rates in most regions and the overall energy and interest for the men’s and women’s professional games across worldwide tours.”

Sturm, Ruger & Company’s sales jumped 49.2 percent in the first quarter. On a conference call with analysts, Chris Killoy, CEO, said the company still hadn’t been able to catch up to demand for firearms despite a 22 percent expansion of its workforce over the last twelve months.

Big 5 Sporting Goods reported its fourth consecutive quarter of record quarterly earnings as the pandemic continues to elevate demand for many fitness and outdoor products. Big 5 officials also expressed confidence they’ll be able to manage Nike’s pending exit from the chain. Steve Miller, Big 5’s CEO, told analysts, “Although we are disappointed by Nike’s decision, we are encouraged by the response of other vendors, both new and existing about the opportunity to expand their presence in our stores.”

Under Armour Inc. significantly increased its guidance for the year after reporting first-quarter results that came in well above expectations due to strong sell-throughs at both its wholesale and direct-to-consumer segments. Marketing investments will be ramped up in the second half to build on momentum seen in North America, China and Germany.

Newell Brands said strong sales of Coleman coolers, tents and stoves and improving trends at Marmot and ExOfficio helped drive a 9.4 percent sales gain for its Outdoor & Recreation Segment in the first quarter. The beverage business, including Bubba and Contigo, continued to face challenges due to stay-at-home trends.

Compass Diversified Holdings (CODI) reported healthy double-digit revenue gains for Velocity Outdoor, Marucci Sports, Boa Technology, and Liberty Safe in its first quarter ended March 31, 2021. The company’s 5.11 brand achieved more modest growth but saw robust retail gains.

On Puma’s quarterly media call, CEO Bjørn Gulden said the brand’s 26 percent jump in first-quarter sales came despite ongoing coronavirus lockdowns and congestion at U.S. ports and reflected strength across running, golf, basketball and lifestyle offerings. He also predicted a return to sport with the help of the Olympics and EURO Cup.

Olin Corp. reported sales at its Winchester ammunition business catapulted 107 percent in the first quarter. The gains were driven by its purchase of the Lake City U.S. Army Ammunition Plant and heightened interest in target shooting coming out of the pandemic.

Helen of Troy said Hydro Flask topped internal plans in its fiscal year ended February 28 and trends have improved as social distancing restrictions have eased. Julien Mininberg, Helen of Troy’s CEO, on a conference call with analysts, said, “We are excited about Hydro Flask growth prospects as the world begins to reopen.”

Crocs Inc. reported sales jumped 64 percent in the first quarter and said it now expects sales for 2021 to climb about 45 percent for the year. The comfy shoe brand has clearly benefited from the comfort footwear trend in the stay-at-home economy but it’s also increasingly being seen as a fashion statement.

New research by Accenture suggests that the pandemic has intensified interest in “conscious consumption” — defined as those who seriously consider the environmental and societal impacts of their shopping choices. Sixty-nine percent of consumers believe brands should do more to make it easier to consume more consciously.

Skechers USA’s first-quarter earnings topped Wall Street’s target on robust international gains, driven by China. Domestic wholesale sales were down slightly due to logistics challenges but Skechers’ officials said demand for its comfort footwear remains strong. They also expect to gain market share as Nike streamlines its wholesale account base.

SGB Executive collected the latest consumer research into Generation Z, including insights into their online loyalty, gaming habits, environmental concerns, and online and offline shopping behavior.