EXEC: SGB 2025 Look Ahead with Active Lifestyle Market Leaders

Leaders in the active lifestyle space expressed cautious optimism about 2025 with inflationary pressures easing, supply chains largely normalized and generally healthy interest in sports. Insights from Academy Sports, Brooks Running, Rawlings, Fleet Feet, Selkirk Sport and others.

EXEC: SGB 2025 Look Ahead with Trade Association Leaders

Trade associations representing the active lifestyle space shared their concerns with SGB Executive regarding potential tariffs, supply chain disruptions and the likelihood of an unstable economy in 2025. However, they were generally upbeat about the year ahead.

EXEC: SGB 2025 Outdoor Market Leaders Look Ahead

Leaders and innovators in the outdoor active lifestyle space see 2025 as a potential recovery year as a lengthy destocking process has finally rebalanced inventories across most categories. Insights from Grassroots Outdoor Alliance, Outdoor Retailer, Gregory, Mammut, Lycra, Farm to Feet, Next Adventure, Nemo, Circana and others…

SGB 2024 Year in Review: Most Read Outdoor Press Releases

SGB Media readers most frequently read the articles SGB Media publishes in the SGB Morning and Evening Update Newsletters each However, many of our readers and newsletter subscribers also know that the SGB Media website (SGBonline.com ) includes thousands of product and brand marketing press releases posted by SGB Media for the Active Outdoor Industry PR, Marketing and Communications agencies and professionals that drive daily brand messaging for their clients.

EXEC: SGB 2024 Year in Review Wrap Up

If you are just back from two weeks in Fiji, never fear as SGB Media has you covered on the people, brands and issues that made 2024 a year to forget for many retailers and brands in the active lifestyle space.

SGB 2024 Year in Review: Most Read Articles for the Year

Top reads included a piece at No.1 most read addressing Chiefs’ QB Patrick Mahomes’ cracked helmet during the playoffs in January, downsizing at Orvis, Yeti’s thought process on Mystery Ranch deal, HeyDude and Jelly Roll’s global partnership launch, and Nike, Inc. putting the band back together after appointing Elliott Hill as CEO in October 2024.