The revised deal includes the elimination of Vietnam tariffs on U.S. goods and a higher tariff on Vietnam shipments to the U.S, although it amounts to less than half of the 46 percent tariff imposed by the Trump Administration in early April.
Author: SGB Executive

EXEC: Belgian Cycling Factory Opens UK/Ireland Distribution Office
The UK division is a partnership between Russell Merry, a long-time industry veteran with leadership roles at Hot Wheels, Cycling Sports Group and Frasers Group/Evans Cycles, and Jochim Aerts, CEO of Belgian Cycling Factory, headquartered in Beringen, Belgium.

EXEC: Citi Survey Finds Adidas’ Brand Perception Catching Up to Nike
Citi Research’s latest quarterly Global Sporting Goods Survey found that Nike out-ranked Adidas in terms of intent to purchase and is the athletic brand consumers perceive as the most innovative in North America. However, Adidas tied Nike for the highest Net Promoter Score (NPS) among athletic brands in June, highlighting the popularity of Adidas’ Terrace franchises

EXEC: Nike Inc. CEO Expects $1 Billion Hit from Tariffs; Sees Turnaround Progressing as Planned
Nike, Inc. continues to face headwinds in its turnaround efforts, including an estimated $1 billion hit from tariffs. However, the company’s first-quarter guidance came in better than expected. Nike officials told analysts that its steps to reengage wholesale partners are paying off, with holiday bookings up. Shares of Nike in mid-day trading Friday, June 27, were up about 17 percent.

EXEC: TaylorMade Investor Seeks Preferential Treatment in Potential Sale of Brand
The move comes as Centroid, the South Korean private equity firm that acquired TaylorMade in 2021, in mid-May confirmed plans to divest its controlling stake in TaylorMade, opting for an outright sale over an initial public offering.

EXEC: Cutter & Buck’s Swedish Parent Acquires Austria’s Cotton Classics
Through this acquisition, New Wave Group will strengthen its presence in several Central and Eastern European countries, particularly in Austria, Germany, Switzerland, and the Czech Republic, as well as in other countries in the region. The purchase price amounts to €47.6 million ($55mm).

EXEC: Czechoslovak Group Plans Debt Offering; Sees Healthy Start to Second Quarter
The company, which acquired Vista’s Kinetic Group in November 2024, reported that based on unaudited preliminary management accounts, revenue, operating EBITDA, and operating EBITDA margin for the five months ended May 31, amounted to €2.3 billion, €631.8 million and 27.3 percent, respectively.

EXEC: Duer Partners on Europe Launch; Expands Retail Presence in North America
A strategic partnership with Hectic Europe is expected to facilitate the brand’s European launch while the company continues to expand its retail presence with new branded stores set to open in Victoria, British Columbia; Portland, Oregon; and San Francisco, California.

EXEC: Giant Group May Bike Shipments Crater Nearly 30 Percent
May shipments declined 29.3 percent y/y to NT$5.06 billion, pushing the five-month year-to-date period to a decline of 8.3 percent y/y to NT$27.6 billion. The May decline builds on a 7.3 percent decline in May 2024.

EXEC: Switchback Spring 2025 Through the Eyes of the Industry
Sights and sounds from the inaugural Switchback Spring event in Nashville, Tennessee, featuring photos from show attendees, exhibitors and Outdoor Industry Association.

EXEC: Bain Study Sees Luxury Sector Facing Soft Second Half
Luxury consumption is expected to contract 2 percent to 5 percent for the year, according to a recent report from Bain & Company, across key luxury categories, as price fatigue and macroeconomic turbulence continue to weigh on consumers

EXEC: Switchback Spring Brings Energy Back to a National Outdoor Show
While energy was high and attitude was positive, the show, unfortunately, did not escape the usual backroom banter and aisle talk about the venue’s few shortcomings, particularly about timing. Diversified will need to be cautious about whom they listen to and the motives of those pushing in each direction, as the outdoor industry risks a déjà vu event with this new potential gem.

EXEC: Boulder’s Full Cycle Bikes & Colorado Multisport Acquired by Mike’s Bikes
Mike’s Bikes, the 18-store bike retail chain based out of California’s Marin County, has acquired Boulder’s Full Cycle Bikes & Colorado Multisport in an all-cash deal. Terms of the acquisition were not disclosed.

Report: Nike to Delay Launch of NikeSkims
Reuters is reporting that Nike’s launch of its planned NikeSkims activewear brand in the U.S. has been delayed as the two companies work to get the product right, according to a company spokesperson.

EXEC: Yakima to Transition DACH Region Distribution to Grofa Action Sports GmbH
Grofa Action Sports GmbH will serve as exclusive distributor in the Germany, Austria and Switzerland region, effective August 1, 2025. Phobos will transition to a distributor at that time for Czechia and Slovakia and as a Master Distributor for select developing markets in Europe.