Head USA, Inc. reported that Jon Rucker, president of Head and Tyrolia Winter Sports for the last 15 years, departed from the company on June 27 to pursue a new opportunity. The company’s new structure for the segment will see Andrew Couperthwait as VP of Winter Sports Product & Marketing while Rob Mignon will continue as VP of Winter Sports Sales.
Author: SGB Media

NFHS Rule Committee Rolls Out New High School Football Arm Covering Standard
The NFHS Football Rules Committee announced the requirement for this new standard in February 2025 and is designed to be a “fairness standard,” not a “safety standard,” aimed at maintaining fair competition in high school football.

Saks’ Debt Ratings Lowered On Proposed Restructuring
S&P Global Ratings lowered the credit ratings of Saks Global Enterprises, LLC, due to the luxury chain’s $600 million financing package, which it views as “tantamount to default.”

Decathlon Acquires French Cycling Team
The French sporting goods chain has agreed to become the sole owner of Decathlon AG2R La Mondiale UCI World Tour, the French cycling team with UCI WorldTeam status, at the close of 2025.

EXEC: Le Coq Sportif Sold in Bankruptcy Proceedings
A group led by Franco-Swiss entrepreneur Dan Mamane, have committed to investing an initial €70 million (US$82.1 million) into the company to revive its growth. Alexandre Fauvet, a former executive vice president at Lacoste and previously the chief executive of skiwear brand Fusalp, will serve as Le Coq Sportif’s new CEO.

Outdoor Research Opens Third Store
The technical outdoor gear and apparel brand announced the opening of a new store in Bellingham, WA. The Seattle-based outdoor brand operates two other stores in the state, including a flagship in Seattle and an outlet in Des Moines.

Boar Products Expands Distribution into Canada with Green Peak Wholesale
The family-owned manufacturer of all-natural gun cleaning and lubrication solutions, has partnered with Green Peak Wholesale, a Canadian wholesale distributor specializing in outdoor, sporting goods and firearms-related products.

Varsity Brands’ Debt Ratings Upgraded
Moody’s Ratings upgraded Varsity Brands, Inc.’s debt ratings due to improving EBITDA margin, stronger free cash flow generation, and declining leverage, supported by momentum in both its BSN and Varsity Spirit businesses.

NRF Sees Economic Growth Holding Steady but Market Uncertainty is Still Pervasive
With President Trump moving the goalposts once again by continuing the pause in increased tariffs until early August, and perhaps later, importers, manufacturers, exporters, retailers, brands, and consumers all seem to be walking around with a big question mark above their heads.

TenCate Americas Hires VP of Manufacturing
The manufacturer and installer of synthetic turf for sports and outdoor living applications, based in Chattanooga, TN hired Colin Drafts as vice president of manufacturing.

Wolverine World Wide Adds Two Board Members
Wolverine World Wide, Inc. appointed Cheryl Abel-Hodges, current CEO of Tommy John, and Jack Boyle, the former head buyer for Fanatics, to its Board of Directors, effective July 1, 2025.

Mountain High Outfitters Opens First Store in South Carolina
Tthe outdoor retail chain based in Birmingham, AL, opened its first South Carolina location at the Columbiana Centre in Columbia. The company now has 28 stores, including stores in Alabama, Georgia, Tennessee, Florida, and Utah.

Imbox Protection Acquired by PE Firm
Altor Fund VI, a Swedish private equity firm, has acquired a majority stake in Imbox Protection A/S, a Danish company specializing in footwear protection technology, while entering into a partnership with the company’s former founder and owners, Réné Marker and the Grundtvig family.

Rack Room Appoints Chief Merchant and Chief Digital Officer
The company promoted Brian Burnett to senior vice president, chief merchandise officer and Molly Hartney to chief digital officer, a newly created role. Burnett has been with Rack Room Shoes for nearly nine years, having previously served as general merchandise manager. Hartney joined the company as chief marketing officer in 2021.

Peak Ski Shutters Amid Liquidity Crisis
Peak Ski Co., founded in 2021 by ski legend Bode Miller and resort veteran Andy Wirth, has closed its headquarters and laid off its staff as it seeks to avoid a bankruptcy filing. Ski icons, Chris Davenport and Michelle Parker, whom the company hired as product designers, are threatening to sue for breach of contract over significant amounts owed to them.