Team USA signed a long-term agreement licensing Fanatics, Inc. to manufacture and sell Olympic-branded merchandise for the 2028 Summer Olympic Games in Los Angeles, CA.
Author: SGB Media
Boating Season Expected To Extend Into Fall 2022
According to an online survey of Boat Owners Association of The United States (BoatUS) members across the U.S., 65 percent said they plan to go boating this Labor Day weekend. Almost 80 percent of respondents said they welcome lower gas prices and plan to extend their boating season into the fall.
Basecamp Fitness Signs Development Agreements Adding Seven Studios
Basecamp Fitness signed franchise development agreements to bring seven studios to Boston, Kansas City and Minneapolis-St. Paul.
Dick’s SG Expands Resale Partnership With SidelineSwap
Dick’s Sporting Goods expanded its partnership with SidelineSwap to offer 50 new trade-in events in seven states through 2022.

Stanley To Introduce Quencher H2.0 FlowState Tumbler
Stanley, a PMI Worldwide brand, announced it will launch the H2.0 version of its Adventure Quencher Travel Tumbler, the Quencher H2.0 FlowState Tumbler on September 13 made of 90 percent recycled stainless steel. “The Quencher has become an internet sensation over the last two years,” said Terence Reilly, global president, Stanley brand. “As it has […]
Portland Design Works Adds Sales and Marketing Manager
Portland Design Works (PDW), the specialist in cycling accessories, hired Kate Echols Moore as sales and marketing manager.
Baltimore Orioles Partner With Fanatics
The Baltimore Orioles and Fanatics announced a new ten-year partnership that will see Fanatics become the team’s official “end-to-end omnichannel retail partner” starting next year.
W.C. Russell Moccasin Company Sold
The W.C. Russell Moccasin Company, the maker of boots for hiking, hunting, and outdoor sports based in Berlin, WI, was purchased by Luke Kolbie, founder of Kingfisher Leatherworks, and Joe Julian, president and owner of Julian & Sons. Terms were not disclosed.

Forme Enters Therapeutic Golf Wearables Market
Forme, a wellness-technology company, launched into the golf market with its FDA-registered therapeutic wearables. After successful results with Olympians, NBA, MLB, and NHL players, Forme’s products are worn by PGA tour players, amateur golfers, coaches, and golf fitness professionals. “Golfers, due to habitual forward postures and demanding playing and travel schedules, have a demonstrated history […]
3STEP Sports Acquires Hoop Group
3STEP Sports, the youth sports club and event operator, has acquired Hoop Group, the grassroots youth basketball brand.
D3O Hires SVP, Marketing
D3O, the impact protection brand based in Huntington Beach, CA, hired Kevin Franks as SVP, marketing, North America.
Tommy Hilfiger Appoints Nike VP As Chief Merchandising Officer
Tommy Hilfiger appointed Nadia Azria, most recently Nike’s VP, EMEA, One Nike Market Place, as chief merchandising officer, Tommy Hilfiger Global, effective November 1.

TRX Acquired By Founder In Bankruptcy Proceedings
TRX, which filed for bankruptcy in June to pursue a sale, announced that its founder and former CEO, Randy Hetrick, and partner, Jack Daly, have acquired the fitness brand.
Caleres Appoints Senior Vice President And CFO
Caleres announced that Jack Calandra was hired as senior vice president and CFO, effective September 12, 2022.
Ammo’s Top Investor Seeks Board Control, Nominates Seven New Directors
Ammo, Inc.’s largest investor, Urvan Group, wants to take control of the ammunition manufacturer’s Board and boost the firm’s profit through growth in e-commerce of firearms, outdoor sporting and related goods.