With Ty Zulim’s leadership, Magic Surf Brazil reported that it is “well-positioned to strengthen its presence in key international markets while maintaining its commitment to cutting-edge technology and excellence in surfboard manufacturing.”
Author: SGB Media
Rally House Opens Fourth Location in Houston
Rally House announced the grand opening of its latest storefront, Rally House Riverstone, marking the fourth Rally House location to launch in the Houston area this year.
Jetset Pilates Opens First NYC Studio Opening in SoHo
Jetset Pilates officially opened the doors of its first New York City studio in SoHo.
Crunch to Open Studio in Indianapolis
The $5 million, 40,000-square-foot fitness facility will open in Spring 2025. Operated by Crunch Fitness franchisee Fitness Ventures.
Arris Composites Selected for U.S. Army for Study on Carbon Fiber Boot Plates
The company was selected by the U.S. Army for a study on the use of advanced carbon fiber plates in military boots. The project builds on Arris’ development of a carbon fiber plate for Brooks’ Hyperion Elite 4 running shoe.
Shoe Show Reports Cyber Security Incident
The retailer reported a cyber security incident involving a Shoe Show employee e-mail account. Shoe Show filed a data breach notice detailing the incident with the Attorney General of Maine, on October 9.
Deloitte Forecasting 8 Percent Bump in 2024 Holiday Season Spending
The firm reported that consumers will bargain shop even if it means choosing value over loyalty. The business advisory firm also sees a ramp up in experience gifting to more than offset flat sales in traditional merchandise.
YogaSix Opens First Studio in Germany
The opening of the Frankfurt studio is part of YogaSix’s ongoing global expansion, which includes more openings in Germany and a debut in Japan as a result of a Master Franchise Agreement signed earlier this year. Christophe Collinet and Daniel Hoffman of LifeFit Group are leading the expansion efforts.
Megabass of America Appoints Director of Marketing
Megabass of America, the North American arm of Japan’s manufacturer of high-end fishing tackle, hired Patterson Leeth, formerly at Simms, as director of marketing.
Exxel Outdoors Moves Distribution Center to North Mississippi
According to the Chamber of Commerce for Tupelo, the relocation from Reno, NV, to Tupelo, MS, represents a corporate investment of over $2 million and will create at least 40 jobs.
Yamaha U.S. Marine Business Unit Rebrands Kracor Division; Names GM
Yamaha U.S. Marine Business Unit has renamed Kracor, a Yamaha Marine Systems Company, Inc. (YMSC) division, to Yamaha Marine Rotational Molders and is officially doing business under the new name. The company named John G. Augustiniak as the general manager.
Jones Snowboards Expands Re-Up Recycling Program
The company is expanding its Re-Up recycling program, launched in 2023, to include snowboard trade-in and resale. Snowboarders who trade in used Jones boards will receive a credit to purchase a new one with free shipping.
FireDisk Cookers Appoints Exclusive Sales Rep Firm
The company has tapped Commercial Sales and Marketing as its exclusive representative to target the hardware, sporting goods and grocery markets.
Astral Appoints Head of B2B Sales
As head of B2B Sales, Christian Mason will strengthen long-term relationships with key partners for Astral and optimize sales performance across all branded product.
Life Time’s Debt Outlook Upgraded on Proposed Loan
Moody’s Ratings changed its debt rating outlook on Life Time to positive from stable as the fitness club operator continues to reduce leverage through earnings growth and debt repayment. The change largely reflects Life Time’s proposed $1 billion senior secured first lien term loan due 2031.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal