Laurence Grayer joined Sig Sauer as EVP, general counsel and chief compliance officer as a business partner to provide counsel while furthering corporate business objectives.
Author: SGB Media
Outdoor Research S24 Apparel, Gear Collection Transitions Away From Added PFAS
Outdoor Research’s Spring 2024 collection showcases sustainability, technology and inclusive sizing. It “aims at transitioning its products away from added per- and poly-fluoroalkyl substances (PFAS), a goal that the company expects to complete by the Spring 2024 product line.” Three pillars drove the brand’s focus for 2024: Sustainability — Along with using more recycled and […]
Snow Peak Redesigned Packaging Shows Commitment To Sustainability
Snow Peak, the Japanese camping brand, overhauled its product packaging as part of its Corporate Social Responsibility initiative. By the end of 2023, Snow Peak will “simplify packaging materials, reduce plastic and packaging materials for approximately 120 different products, with more to make the transition in 2024 and beyond. “White-based FSC-certified paper will be used […]
Adidas Partners With Roma
Adidas signed a long-term partnership with Roma to become the Italian soccer club’s new kit supplier, replacing New Balance.
Rapala VMC Lowers 2023 Outlook
Rapala VMC Corp., the fishing tackle company based in Helsinki, Finland, lowered its financial outlook for the year, now expecting 2023 operating profits to be “significantly below” 2022 due to marketplace inventory destocking efforts.
MEC Tied For Top Place With Costco As Canada’s Most Trusted Brand
In a tie with Costco, the Gustavson Brand Trust Index recognized Mountain Equipment Company (MEC) as Canada’s most trusted brand. Other brands in the active lifestyle space that made the Index’s Top 50 most trusted brands were Columbia Sportswear at No. 3; The North Face, 12; Patagonia, 15; and Canadian Tire, the parent of SportsChek, 37.
Big Agnes Launches Canadian Website
Big Agnes launched a new website to service Canada’s active outdoor consumers. The Steamboat-Spring, CO-based outdoor equipment brand said that by launching a site for the region, it could support its wholesale partners with a dealer locator tool that helps consumers find gear at local retailers.
JD Sports Expands To Middle East In Franchise Deal
JD Sports Fashion Plc signed its first franchise agreement with Dubai-based GMG. Under the ten-year agreement, GMG will open around 50 stores under the JD banner by 2028, focused on locations in the United Arab Emirates, the Kingdom of Saudi Arabia, Kuwait, and Egypt.
World Surf League CEO Exits
The World Surf League (WSL) announced that CEO Erik Logan had left the company, effective immediately, with no reason for his departure. As the WSL begins a search for a new CEO, Emily Hofer, WSL’s chief people and purpose officer, and Bob Kane, chief operating officer and chief legal officer, will jointly lead the company.
Study: Consumers Plan To Spend More For BTS Despite Weaker Economy
Creator marketing platform LTK released the findings of its 2023 Back to School Shopper Study which found that, despite the weakened U.S. economy, 65 percent of Americans said they will shop during the back-to-school season, with 81 percent planning to spend the same or more than last year, with purchasing decisions driven by price and quality.
On Opens Store In Brooklyn
Swiss running brand On opened a store in Brooklyn’s Williamsburg neighborhood, marking its fourth retail location in the U.S. and its 23rd store globally. The company reported that future store openings are planned for Miami, Chicago, Austin, and Portland, OR.
Krimson Klover Reveals 2024 Spring And Summer Collection
Krimson Klover, a women’s outdoor and lifestyle brand, showcased its 2024 spring and summer collection, with fashion and performance-forward styles in the hike, bike, pickleball, swimwear, and leisure categories. “Introducing our 2024 Summer and Spring Collection, we are thrilled to unveil vibrant colors and fashionable patterns that embody the essence of the season”, said Rhonda Swenson, […]
Bote Expands Gator Proof Cooler Line With Kula 10
Bote, the maker of water lifestyle products, added the Kula 10 to its hardshell cooler line, with a 10-gallon capacity. Expanding the Kula series, the Kula 10 joins its predecessors, the Kula 5 and Kula 2.5, as the largest cooler in the lineup. Similar to the other two coolers in the line, the Kula 10 […]
Solo Stove Opens In-Store Experience In Polaris Public Lands Store
Solo Stove opened a permanent in-store product display at the Public Lands store in Polaris, OH, the outdoor specialty store owned by Dick’s Sporting Goods.
Smith x Aleck Integrate Crash Sensor Technology Into Smith Bike Helmets For S24
Aleck, the maker of wireless helmet audio systems for outdoor sports, and Smith, the manufacturer of snow goggles and helmets and innovator across bike helmets, sport, lifestyle, and prescription eyewear, announced a strategic partnership to integrate Aleck Crash Sensor technology (Aleck CS) into a selection of Smith’s cycling helmets for Spring 2024. Aleck CS is […]
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