The company is transitioning to a single CEO structure, with current Co-CEO and CFO Martin Hoffmann assuming the role of CEO. The company has also appointed four key senior leaders to further strengthen the existing team.
Author: SGB Media

Celsius Holdings Completes Acquisition of Alani Nu
The acquisition, for $1.8 billion, includes $150 million in tax assets for a net purchase price of $1.65 billion, comprised of a mix of cash and stock.

PVH Corp. Shares Jump on Strong FY Finish, Positive 2025 Outlook
PVH shares jumped more than 15 percent in overnight trading. A supplemental announcement on Monday, March 31 may also have had an effect on the share gain as the company plans to enter into accelerated share repurchase (ASR) agreements.

Report: Taking a Global Pulse on Shopping with a Sustainable Mindset
To better understand the consumer perspective, Blue Yonder’s fourth annual Consumer Sustainability Survey surveyed more than 5,000 consumers across Australia and New Zealand (ANZ), France, Germany, U.K., and U.S. on their sustainable shopping opinions and behaviors.

Imperial Headwear Appoints Ryan Garrett as President of Pukka
Before his two-plus year stint in the Nike Headwear business, Garrett was with gearUp Sports for over a year and spent nine months at 3N2. He served for over seven years in various positions with BSN Sports, culminating in his role as a regional sales manager in 2014.

Beachbody Company Meets Top-line Estimates in Q4 but Earnings Missed
Revenue, despite the sharp decline in Q4, exceeded analyst estimates by 1.4 percent. Earnings per share (EPS) missed analyst estimates by 28 percent. Looking ahead, analysts are forecasting revenue to decline by 25 percent on average during the next 2 years.

Boar Products Enters Strategic Partnership with Steelhead Outdoors
The manufacturer of gun cleaning and maintenance products and Steelhead Outdoors, the Minnesota-based manufacturer of modular, American-made gun safes, are “giving gun owners the tools they need to protect and maintain their firearms for life.”

REI Co-op Names New Chief Merchant with Diverse Big Box Background
REI said Kristin Shane brings extensive experience across diverse consumer product and retail businesses, including The Guitar Center, PetSmart and Target.

Foot Locker, Inc. Nails Down New St. Petersburg Global HQ Site
The 110,998-square-foot space at 570 Carillon Parkway, is said to be a Class A office property in the heart of St. Pete.

Rural King Opens New Store in Alabama
Rural King has grown to over 130 stores in fourteen states, providing a broad range of essential goods, food, feed, seed, and other farm and home necessities to communities it serves throughout Alabama, Georgia, Florida, Illinois, Indiana, Kentucky, Michigan, Missouri, North Carolina, Ohio, Pennsylvania, Tennessee, Virginia, and West Virginia.

Franklin Armory Brings Reformation Back to Market
The U.S. manufacturer of firearms and accessories, announced that production and sales of its 7.5-inch and 11.5-inch barrel length Reformation models are now sold GCA “firearm,” not SBS, SBR or NFA.

FN American Awarded Defense Logistics Agency Contract for Machine Gun Barrels
FN has been one of the largest suppliers of small arms to the U.S. military. In addition to the M240 and its variants, the company holds contracts for the FN M249 lightweight machine gun, the FN MK 46, MK 48, MK 17, and MK 20 SSR for USSOCOM, and various other contracts.

Dakine Appoints Grégoire Tulasne as European Sales Manager
Tulasne brings a wealth of experience in the Action Sports industry, having launched Nike ACG, sb and 6.0 and having been the sales director for Volcom in France.

Golden Goose Opens 4th NYC Store in Meatpacking District
Located at 812 Washington Street, a commercial area on the far west side of New York City, features a “Co-Creation Bar” where customers can turn Golden Goose product sold in-store into personalized artwork with hand-painting, embroidery, studs, and patches.

Birkenstock Opens Concept Store in Historic Zhangyuan, Shanghai
The Zhangyuan store showcases the Birkenstock collection and its 1774 product line. The store will debut the brand’s Boro Collection, inspired by the traditional Japanese art of textile mending and created in collaboration with Jesse Leyva.