Sport Alliance Appoints VP of Sales International

Erwin Kost and his team will be responsible for developing the enterprise business with a focus on English-speaking countries and customers. The appointment comes as the gym management software provider secured $100 million of new funding from PSG Equity to drive growth.

X-Vision Optics Expands Midwest Coverage

Farm King will use its extensive retail network in the Midwest to distribute X-Vision’s products in Illinois, Iowa and Missouri, meeting the growing demand for its thermal imaging, night vision equipment and accessory lines.

Cox Enterprises Acquires Loop Tackle

Loop Tackle owns and manages Atlantic salmon rivers and invests in conservation, science and education. Cox Enterprises acquisition is expected to better position Loop Tackle, in business for over 40 years, to expand its offerings of sustainable products.

Pajar Canada Acquires Cougar Shoes

Cougar Shoes Co-owner and President Steve Sedlbauer said that the company has experienced financial struggles in recent years due to disruption caused by the pandemic and milder winters in key regions.

Under Armour Retains Oberalp for Swiss Distribution

Since becoming its Italian distributor, Under Armour’s sales in Italy have expanded from €8 million to €50 million ($54 mm). Over the last years, the South Tyrolean group has been growing Under Armour’s business in the wholesale channel.

Baffin Appoints Lead Designer

Austin Sedlbauer, most recently, was the lead designer at Cougar Shoes. He joins Baffin, a subsidiary of Canada Goose Holdings, effective immediately.

Bass Pro to Open Location in Corpus Christi

The announcement came during a news conference led by local Bass Pro officials and Corpus Christi Mayor Paulette Guajardo. The opening is planned for 2025 and will be the retailer’s 21st in the state.

Nike Expected to Face Competition for Next NFL Uniform Contract

The NFL uniform and apparel rights, which Nike has controlled since 2012, are up for renewal for the 2028 season. Bidding is “open and active,” with “several” companies vying for the contract. Nike took over the NFL contract from Reebok in 2012 and renewed it in 2018.