Ciele Athletics Appoints First CEO

Jano Arabaghian brings extensive global leadership experience to the role, having worked for Red Bull, The North Face, Oakley, and Vans. Most recently, he was the head of action-sports sales for Vans North America and previously as general manager of Vans Canada,

SuperX Appoints Ryan DeLuca to Advisory Board

Through official partnerships with Marvel, Star Wars, Mortal Kombat, DC Comics, Hasbro, Ubisoft, Disney, and more, SuperX is going from a niche brand focused on creating superhero activewear to being recognized as a collaborative fitness brand for pop culture.

Goview USA Optics Expands U.S. Representation

The partnership will oversee the growth and expansion of accounts in Indiana, Ohio, Michigan, Kentucky, Illinois, Wisconsin, North & South Dakotas, Minnesota, Missouri, Iowa, Nebraska, and Kansas by developing and implementing key strategic incentives.

Woox Appoints New CEO and VP of Sales

Based in Hickory, NC, Woox manufactures rifle stocks, knives, axes, and accessories—using natural materials, including walnut, steel and leather. Ben Fleming brings over a decade of experience in the shooting industry, most notably as VP of Sales at Bergara/BPI Outdoors.

OnCore Innovations Expands Advisory Board

The new advisory board members have extensive golf, sports marketing, technology, and business strategy expertise, joining previously announced advisor Fred Port, former president of Callaway Golf International.