Beau Lake Welcomes World-Champion SUP Racer as CXO

The Canadian maker of performance pedal boats, paddleboards, apparel, and accessories, announced that Bruno Hasulyo has joined the company as chief experience officer, overseeing all product innovation and design, marketing and customer engagement.

American Athletic Conference Launches American RISE Ventures

Before joining the American, Calka previously served as Chief Commercial Officer at the Professional Fighters League, Senior Vice President of Partnerships for the New York Islanders, and Senior Vice President of Global Partnerships at BSE Global. He also spent a decade with the New York Yankees as VP of Partnerships.

On Elects Helena Helmersson to Board of Directors

Helmersson brings a wealth of experience from her long-standing career in the fashion industry. She served as the CEO of H&M Group from 2020 to 2024. She began her career at H&M in 1997 as a business controller in the company’s buying office and advanced through key leadership roles.

Cole Haan to Launch Performance Golf Apparel Line Spring 2026

The global American lifestyle, footwear and accessories brand, reported signing an exclusive agreement with Catapult Group to introduce a new performance apparel division. Cole Haan Golf Apparel will launch globally in Spring 2026, with racket sports and performance lifestyle collections to follow.