The 2,200-square-foot shop is said to blend everything the brand is known for — epic water adventures, a laid-back atmosphere and sustainably made gear — into one retail spot steps from the sand.
Author: SGB Media

Ahead Appoints Manager of Strategic Accounts
The headwear maker appointed Matt Ussery as manager of strategic account with responsibilities for managing top-tier clients. He most recently served as an outside sales repat Cutter & Buck, a fellow New Wave Group AB brand.

Authentic Adds Volcom and Spyder to Boardriders Japan Partnership
With the addition of Volcom and Spyder, Boardriders Japan (BRJ) now manages all retail, wholesale and e-commerce operations for eight of Authentic’s action and outdoor sports brands in Japan.

Yeti Appoints VP Investor Relations
Arvind Bhatia has joined Yeti Holdings as vice president, investor relations. Before Yeti, Bhatia led SharkNinja’s investor relations strategy as they transitioned to a public company.

Culture Shift: Americans Are Ditching Fitness Influencers and Trusting Themselves
Rather than the ‘hustle culture’ fitness of the 2010s with its celebration of exhaustion, people are now prioritizing long-term health, injury prevention and mental well-being.

NSSF: Adjusted NICS Background Checks Decline Again in May
The decline has continued a downward trend since October 2024, except for a slight increase in January 2025. May marked the 70th consecutive month of exceeding one million sales-related background checks.

Airstream Parent Thor Industries Returns to Sales Growth in Fiscal Q3
Thor Industries, Inc.’s earnings and sales surpassed expectations in the fiscal third quarter ended April 30, driven by efforts to reduce costs coupled with modest top-line improvement. The maker of recreational vehicles posted its first quarterly sales gain since 2022.
Genesco’s Fiscal Q1 Boosted by 8 Percent Comp Gain from Journeys Group
First-quarter earnings topped expectations as sales exceeded plan, led by an 8 percent increase from Journeys Group, while expenses benefited from cost-containment efforts. The performance marked the company’s third consecutive quarter of positive comparable sales gains and guidance was reiterated for the year.

Paka to Transition into Outdoor Specialty; Adds Indie Sales Agencies
In preparation for its transition this fall from direct-to-consumer to driving growth through select outdoor specialty retailers, the company expanding its national sales team.

Klaus Obermeyer, at 105 Years of Age, Transitions CEO Role to “Fresh” Leadership
Obermeyer, who remained active on the slopes of Aspen longer than most people live, has named outdoor active lifestyle industry veteran Kris Kuster as the company’s new CEO. Also, the company promoted Kalin Tegman to director of sales and Lilly McSwain was named customer service manager.

Peloton Launching Resale Market For Used Bikes, Treadmills
Peloton’s secondary marketplace, Repowered, gives customers the option to list their “pre-loved Peloton pieces” and will soon roll out an option for customers to purchase listed items directly from the site.

Flojos Appoints Christian Lass Director of Sales, Builds Out U.S. Sales Team
Lass previously served as director of sales for Arbor Collective, Dragon, 509, and FMF (La Jolla Group). Other new additions to the sales team include Adam Scott, Barcus Evans, Sean Gallivan and Paul Reinecke.

NSGA Names COO of Denver Athletic to Three-Year Board Term
Jessica Rose-Huggins of Denver Athletic in Englewood, CO, was appointed to the District II Board seat. Her three-year term began on June 1. She replaces Mick Montgomery, the president and CEO of Denver Athletic, who served two three-year terms on the Board.

UK Survey Explores Barriers to Broader Golf Participation
Nearly nine out of ten Brits who reside in the U.K. (87 percent) believe golf is exclusively played by those over 40, according to new research by England Golf that challenges long-held stereotypes about the sport.

Revel Bikes Appoints Director of Product
Revel Bikes, which was reacquired by its founder Adam Miller in May, has named Mike Giese, the original designer behind Revel’s first bikes, as director of product development and creative director.