Skechers signed former Cardinals and Angels MLB player Albert Pujols as its latest brand ambassador. The two-time world champion and future Hall of Famer, will star in a Spanish-language campaign designed to educate fans about Skechers Hands Free Slip-ins.
Author: SGB Media
Confluence Outdoors Partners with Meyer Distributing
Home to the Pelican, Wilderness Systems, Perception, and Dagger brands, inked a partnership with Meyer Distributing to distribute the company’s kayak brands, including the potential for next day delivery.
Egym Acquires UK Corporate Fitness Player Hussle
With the integration of Hussle, the Egym Wellpass program reportedly includes unlimited access to a network of up to 1,500-plus gyms, pools, and spas via one discounted pass, covering 96 percent of UK regions in England, Scotland, Wales, and Northern Ireland.
Hurley Names New Licensee for Women’s Sportswear and Activewear
Hurley, owned by Bluestar Alliance, named Mamiye Brothers the new licensee for its women’s sportswear and activewear lines, commencing its Spring 2025 collection.
Salomon Adds Softgoods-Specific Sales Agencies to NA Team
The brand added a softgoods-specific sales team within its North American organization to support accelerated growth focused on footwear, apparel and gear.
GAS Bowstrings Appoints General Manager
The company said Gellenthien will play a crucial role in assisting staff to streamline processes, enhance efficiency and contribute to product innovation.
ATA Names Director of Marketing and Communications
Alex Heiser joined the Archery Trade Association with 35 years of experience leading strategic marketing plans, guiding the success of non-profit member-driven organizations and managing remote staff.
GSM Outdoors Acquires Mid-America Rod Company
Located in Arkansas, Mid-America Rod Company has been manufacturing fishing rods in the U.S. since 1976. The company manufactures its signature series of Virtus Rods and produces OEM rods for other companies.
BKK Hooks International Names President of Sales
Michael Sullivan was appointed president of sales and will head a team responsible for expanding commercial sales operations in the Americas, reporting to BKK America’s general manager Magnus Gunnarsson.
VRX Fishing Sees Founder’s Sons Taking Reins in Joint Role
The parent company to the X Zone Lures and The Rod Glove brands confirmed that brothers Zac and Nick Van Ryn, the sons of founder and president Jim Van Ryn, took over the company’s reins on April 1.
TenCate Americas Appoints President of Sports Division
The manufacturer, distributor and installer of synthetic turf for sports and landscape applications, has appointed Marty Olinger as president of the Sports Division for its Americas operations.
Vail Resorts Appoints Chief Marketing Officer
Goldstein will lead the company’s Epic Pass business, My Epic Gear membership business, data and analytics, digital experience and marketing for its portfolio of mountain destinations, rental, retail, and ski and ride school businesses.
Puma to Open Puma Studio in Los Angeles in Early 2025
Puma Studio, when complete, will be a creative space that brings the brand’s design and marketing teams closer to the most influential communities and celebrities to inspire products and campaigns for the strategically important U.S. market.
EXEC: Escalade Ramps up Cash Generation; Cuts Inventory 24 Percent
Despite a high-single-digit decline in Q4 sales, Escalade, Inc. characterized its fourth quarter as delivering a strong finish to the last year, with “improved gross margins, robust cash generation and a significant reduction in leverage.”
Crunch Fitness Oklahoma City to Open Summer 2024
Crunch Oklahoma will open in a 35,000-square-foot space on the Northwest Expressway in a former T.J. Maxx building this summer.
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