Girls on the Run International, a nonprofit that “empowers young girls,” appointed Joey Pointer, CEO of Fleet Feet, to its board of directors.
Author: SGB Media
Nike Reshuffles Leadership in Design, Marketing and Technology
Nike, Inc. implemented a number of executive changes and additions, highlighted by John Hoke becoming chief innovation officer, Martin Lotti assuming the role of chief design officer, Nicole Hubbard Graham rejoining Nike as chief marketing officer, and Muge Erdirik Dogan joining Nike as chief technology officer.
K-Swiss Appoints Barney Waters as International Brand President
K-Swiss hired Barney Waters, its former brand president, as international brand president.
Oiselle Names New CEO
Oiselle hired Arielle Knutson as CEO. She joins the women’s running brand from Nuun Hydration, where, most recently, she was VP of marketing.
Cole Haan Opens 500th Store
Cole Haan opened its 500th store, marking its accelerated expansion since spinning off from Nike in 2012. The brand is sold in over 100 countries, up from 13 in 2013.
VF Corp.’s Corporate Affairs VP leaves to join Cox Enterprises
Cox Enterprises hired Craig Hodges, formerly the VP of corporate affairs and communications at VF Corp., as SVP of corporate affairs.
GoPro Hires SVP of Engineering
GoPro hired Vince Nakayama, a former employee at Microsoft, as senior vice president of engineering, effective immediately.
NSSRA Names New Chairman
The National Ski & Snowboard Retailers Association named Tom Fuerst of Pedigree Ski Shop in White Plains, NY, the new chairman of its Board of Directors. Fuerst’s family has been a part of the snow sports industry for over 60 years.
Saxx Adds Two Independent Sales Agencies in U.S.
Mountain High Sales & Marketing in the Great Lakes region and Weekday at Bernie’s in the Mid-Atlantic are actively working to sell Saxx’s Fall 2024 line.
NMMA Appoints SVP of Government Relations
The National Marine Manufacturers Association appointed Robyn Boerstling as senior vice president of government relations, reporting to NMMA president Frank Hugelmeyer.
Report: Varsity Brands Exploring IPO
Varsity Brands, the parent of BSN Sports and Varsity Spirit, is exploring a sale or initial public offering (IPO) that could value the company at more than $6 billion, including debt, sources told Reuters.
Great Britain Q3 Golf Rounds Played Gives Lift to YTD Trend
Sporting Insights noted that January was the only month in 2023 that saw a dip against 2019 figures, while the remainder of the year has, so far, seen 2023 track, and often exceeded, the “booming totals” seen outside lockdowns during the period 2020/22.
Paka releases Fully Traceable, Ethically Sourced Apu Parka
Paka, the maker of alpaca apparel, launched its “ethically-insulated” jacket—the Apu Parka. The patent-pending insulation is fully traceable, ethically sourced from local ‘alpaqueros’ and proves a more sustainable future for the clothing industry.
Free Fly Signs Surf Icon Mark Healey to Team
Free Fly, the family-owned brand and manufacturer of performance bamboo apparel, reported it signed big-wave surfer, free diver, and spear-fisherman Mark Healey as its first surf athlete and ambassador.
On Third Quarter Sales Jump 46.5 Percent and Diluted EPS Triples
On’s DTC channel recorded growth of 54.6 percent to CHF 164.7 million when compared to Q3 2022, reflecting “the strength of the On brand and ongoing ambition for DTC to outgrow wholesale.” Wholesale channel sales increased 42.6 percent to CHF 315.7 million.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal