The 42,000-square-foot space in Novi, MI is the chain’s 69th in the U.S. across 26 states.
Author: SGB Media

Athletic Republic to Open Second DFW Area Location
Athletic Republic North Dallas joins the Athletic Republic network as the second location in the DFW metroplex, following the opening of Athletic Republic Rockwall in October 2023.

Lâmo Sheepskin Rebrands to Reflect Category Expansion
The pivot to the new brand name Mykos reflects the company’s move to become a “more extensive footwear destination, with a collection of sandals, boots, slippers, moccasins, and sneakers that symbolize an active lifestyle.”

Camber Outdoors to Cease Operations in August
The Camber Board and leadership reported it will cease operations in late August 2024 because of “continued industry headwinds combined with the fact that outdoor industry companies are moving beyond the focused workplace tools that Camber Outdoors traditionally has provided.”

EXEC: Columbia Sportswear Sees Return to Wholesale Growth in Spring 2025
The home of the Columbia, Sorel, Mountain Hardwear and Prana brands reported that early indications from the spring ’25 Wholesale order book suggests a return to growth in the Wholesale business in the first half of ’25.

Snoop Dogg Goes To Paris in Skechers
Snoop Dog, an official NBC commentator and torchbearer at the 2024 Paris Olympic Games, is wearing an exclusive collection of sneakers created for him by the Skechers x Snoop Dogg design team.

Go Guarded! Self Defense Tools for Runners
Jodi Fisher founded Go Guarded, manufacturing self-defense tools for women, runners and the outdoor enthusiast.

Leki USA Appoints GM as Greg Wozer Resigns as President
Wozer will remain an integral part of the Leki organization as a senior advisor, supporting the company’s strategic direction. Previously O’Donoghue held positions as sales manager for Johnson Outdoors, Kulkea, Uvex, and Atomic and product manager for Nordica.

Finding Balance on the Matterhorn
Tackling one of Europe’s most challenging mountains, the Matterhorn, photographer Luke recounts the experience with friend and guide Markus Beck. SOG was one of the sponsors and is the host for this video.

Outdoor & Recreation Segment Falls 18.2 Percent for Newell Brands in Q2
The parent company of Marmot, Ex Officio, Stearns, Bubba, Coleman, and Contigo reported that its Outdoor & Recreation segment actually fell 22.5 percent due to the impact of currency adjustments.

Salewa Adds New Indie Sales Agency for Northwest Territory
The company hired Brian Anthony and his independent sales agency, Anthm Industries, to represent Salewa in the PNW, leading sales initiatives in Washington, Oregon, Idaho, Montana, and Alaska.

Lululemon Goes Back-to-School with Dual Pouch Wristlet
For people like me who don’t like big purses, LULU’s Dual Pouch is easy to grab before heading out the door.

Report: Decathlon in Talks to Acquire Stake in Spain’s Tradeinn
The e-tailer, based near Girona in Spain, sells sports equipment and clothing online via about 20 specialist sites, including Diveinn for diving, Goalinn for football, Trekkinn for outdoor equipment, and Smashinn for tennis and padel.

Columbia Sportswear Beats Q2 EPS Estimates but Misses on Sales
North America led the world lower as bot the U.S. and Canada both posted negative sales growth for the quarter. Mountain Hardwear was a winner for Q2, while Sorel and Prana posted DD declines. Columbia brand was down 4 percent year-over-year.

Deckers Brands Blows Past Fiscal Q1 EPS Targets on Hoka Momentum
Earnings in the fiscal first quarter ended June 30 came in well ahead of analyst targets, boosted by a spike in gross margins and 22.1 percent sales growth. Hoka once again led top-line gains, which saw sales jump 29.7 percent. Ugg’s sales gained 14.0 percent.