The roughly 5000-square-foot space on two levels aligns with the company’s expansion strategy, which operates 37 mono-brand stores in North America, Europe, and Asia, including 20 in China.
Author: SGB Media
High Speed Gear Promotes Jay Sheet to Sales Manager
In his new position as sales manager, Sheets oversees sales and customer service at the company’s world headquarters in Swansboro, NC.
Bass Pro Shops to Open Outdoor World location in Lansing, MI
The 85,000-square-foot Outdoor World retail store will be in the Delta Crossing development and is expected to open in early 2026.
EXEC: Stifel BTS Survey Reflects Nike’s Fading Popularity at Store Level
New Balance, Adidas, Asics, and Vans all saw improved responses in the 17th Annual Back-to-School Report as Nike and Jordan “Most Popular” references fell to lowest level since the survey started.
Puma Hoops x LaMelo Ball Are Back with MB.04 and LaFrancé 1:1
The newest MB.04 integrates Ball’s branding, including the Phoenix logo and “1 1 1” motifs. Puma and Ball are also dropping a new colorway of the LaFrancé 1:1 in all-over baby blue. Launching on September 12, the Puma MB.04 and LaFrance 1of1 include various apparel pieces.
EXEC: BSN Sports Gets A New Parent as KKR Closes Varsity Sports Acquisition
As the new majority owner of Varsity Brands, KKR said it will support the company as it continues to grow its business. KKR said it is making this investment primarily through its North America Fund XIII.
G-Form Inks $3M U.S. Army R&D Deal to Advance Helmet Protection
The latest G-Form OTAp is to fund research and development of a prototype that will improve the blunt impact performance of the US Army’s combat helmets while improving long-duration comfort for soldiers.
RV Shipments Jump 17.5 Percent in July, Led by Towables
Towable RVs, led by conventional travel trailers, ended the month up 21.8 percent from last July with 21,560 shipments.
EXEC: EMS Bankruptcy Bidding Process Cancelled Due to Lack of Bids
According to the Bid Procedures outlined in the bankruptcy proceedings, if no Qualified Bids, other than the Stalking Horse Bid, were received by the bid deadline of August 20, 2024, no auction would be conducted.
Abercrombie & Fitch Elects New Board Director
The global omnichannel specialty retailer of apparel and accessories, elected Andrew Clarke to its Board of Directors, effective August 21, 2024. Clarke is the global president of Mars Snacking, a division of Mars, Inc.
BOA and Primaloft Parent Compass Diversified Appoints New CFO
Effective August 31, 2024, Stephen Keller will assume the role of chief financial officer at Compass Diversified (CODI), succeeding Ryan Faulkingham. Faulkingham, who has served as the company’s CFO since July 2013
Skechers Signs Football Legend Ruud Gullit
The former Netherlands National Team Captain will appear in Skechers marketing campaigns as the brand’s first ambassador for Benelux.
Rally House Opens Third Store in Texas
The new Rally House store in Deerbrook Marketplace opened in Humble, TX offering a comprehensive selection of officially licensed apparel paired with the officially licensed team merchandise.
Sports Basement Expands Partnership with Motiv Sports
This announcement coincides with the planned opening of a new Sports Basement store in Long Beach, CA and the 40th running of the Long Beach Marathon and Half Marathon in October.
Adidas and Patrick Mahomes Sign Six Texas Tech Student/Athletes to Team Mahomes
Adidas and Patrick Mahomes signed six student-athletes at Texas Tech University to NIL deals on August 23. The contracts follow just weeks after Adidas signed a deal with school to be the official footwear, uniform, apparel, and accessory partner of the Texas Tech Red Raiders.
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