The campaign will inform the active outdoor industry of the advantages of using dent corn as a feedstock for apparel, featuring Iowa farmers growing the corn to create the next-gen of Lycra fiber.
Author: SGB Media
SKLZ Launches Hyper Speed Wearable Tech
Hyper Speed is a wearable tech product that measures speed, agility and vertical jump so athletes can create their combine whether in the backyard or on the practice field.
Allbirds Adds Tree Runner Go To Franchise
Tree Runner Go “draws inspiration from the company’s best-selling silhouette, the Tree Runner, with multiple innovations and upgrades.”
Elevate Textiles Names CEO and Board Director
A global textile solutions company, announced that Jeffrey P. Pritchett will join the company as CEO and Member of the Board of Directors on April 23.
Anta Opens AntaZero, a Carbon-Neutral Retail Store
Anta Group Executive Director and Co-CEO Lai Shixian and Anta Brand CEO Tsui Yeung opened the AntaZero store, advancing sustainable retail practices in China’s apparel and footwear industry.
Connexa Sports to Divest Slinger Bag; Change Focus to Love and Matchmaking
As part of this deal structure in acquiring Yuanyu Enterprise Management, there will be a change-in-control of Connexa following the appointment of a new board of directors, subsequent to which Slinger Bag will be divested to a newly established entity.
Vail Resorts Expects Resort EBITDA at Low End of Outlook Despite Late Season Bump
Results in March and April reportedly improved compared to the season-to-date period through March 3, 2024, with March and April visitation across the company’s western North American resorts exceeding prior-year record levels as conditions improved.
Life Time Opens Second Athletic Country Club in Brooklyn, NY
Continues its expansion across New York, opening Life Time Atlantic Avenue in Brooklyn, NY.
EXEC: Gildan Changes Up Board Structure, Offers Board Slate for May Vote
The new Board is expected to guide the company’s next phase of growth under the leadership of current President and CEO Vince Tyra and ensure the previously announced sale process is conducted in a manner that will benefit all shareholders of Gildan.
Kent Outdoors Secures $100 Million Credit Facility to Support Growth
Financing from Eclipse Business Capital follows earlier investments from Goldman Sachs and Comvest Partners.
EXEC: Vista Outdoor Re-Engages with MNC Capital on Potential Buy-Out Interest
Given that the current deal with CSG has raised more than a few eyebrows in the U.S. Congress from those that see an issue with selling an American ammo maker to a foreign entity, it sounds like Vista may see it as more prudent to keep all options open.
Pickleball Kingdom Signs Multi-Location Deal in Utah
Led by John Peterson and Kaleb Scholes, Pickleball Kingdom expanded into Utah.
After Two-Year Composting Experiment, Puma Drops Re:Suede 2.0 Sneaker
Puma will drop 500 pairs of the commercial version of the shoe on April 22, which incorporates the lessons it learned during the experiment and the feedback received from the volunteers.
United by Flame, Adidas Drops Largest Multisport Footwear Collection
“We’ve bound together that intrinsic desire and unwavering commitment to be the best on the global stage via a design that represents their [athlete] passion—a flame that burns bright in each of them.”
Callaway Appoints New Managing Director for EMEA Region
Ben Sharpe will act as managing director and president for the EMEA region, effective May 1, succeeding Neil Howie, who retires at the end of 2024 after 26 years with the company.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal