X-Vision Optics Partners with Two New Rep Groups

X-Vision Optics reported that this collaboration “marks a milestone for the company as it seeks to broaden its market presence and enhance accessibility in all 50 States to its diverse range of night vision and thermal optics solutions.”

AnyCreek Secures $1.8 Million in Funding

AnyCreek, the Memphis, TN-based guided fishing and hunting experiences company, announced the completion of a $1.8 million seed funding round, brining total funding since its launch in 2022 to $3.3 million.

Orion Wholesale Promotes Nicholson to VP of Sales

Matt Nicholson is now responsible for sales team leadership, expanding new sales territories, developing new distribution channels and contributing to the company’s marketing and business strategies, reporting to CEO Brent Taylor.

Heckler & Koch Hires Sales Manager

Heckler & Koch welcomed back John Harrison as sales manager. Most recently, Harrison was the director of sales and marketing at PTR Industries, LLC, from 2017 to 2023. ·

Piper Sandler Bolsters Consumer Equity Research Team

Anna Andreeva will join the New York office and is responsible for footwear, softlines and global brand analysis. Andreeva began her career in equity research at J.P. Morgan, where she was part of the number one-ranked Institutional Investor team covering specialty retail.

Fromuth Racquet Sports Acquires Tennis-Point

Online retailer Tennis-Point, formerly owned by Signa Sports United, has been acquired by Fromuth Racquet Sport. In the short term, Tennis-Point will be operated as a separate business and keep its name and contact details.

Walmart Targets Gen-Z with ‘No Boundaries’ Relaunch

Launching in stores and on Walmart.com on July 16, the new No Boundaries label, often abbreviated as “NOBO,” will include a broader assortment backed by a major marketing push on TikTok, Roblox and Instagram and, for the first time, has a dedicated fashion design team creating the collection.

Cocona Labs Finalizes China WFOE Incorporation

The company is now a wholly foreign-owned enterprise (WFOE) in Shanghai, China. With a growing percentage of Cocona’s yearly revenue attributed to Chinese brand customers, the market is a “critical component for success.”

Paka Opens Flagship in Peru

Paka Apparel, maker of sustainable clothing using fully traceable alpaca wool from wild-roaming alpaca in Peru, opened its first store in Cusco, Peru.