Mayfield Athletics, a Michigan-based sports equipment company, earned a patent for its flagship product, S.A.F.E.Clip, a facemask clip proven to reduce impact to the head by up to 35 percent for football players. The company recently announced a second patent is currently pending for its Generation 2 design.
Author: SGB Media
Ninja Nation Launches Global Franchise Program
Ninja Nation, a leading provider of obstacle course arenas, formally launched its global franchise program. In announcing ambitious growth plans, company leadership set a goal of creating One Million Heroes – children and adults bettering themselves physically and mentally through unique and ever-changing Ninja Nation obstacle courses.
Marshalls Launches Online Store
Marshalls unveiled its e-commerce website, Marshalls.com. The site brings the Marshalls shopping experience online, curating an ever-changing mix of merchandise at value prices.
Adidas America To Fund Cycle-Track Outside Portland Headquarters
Adidas America Inc is looking to spend $1 million for the construction of a cycle-track on the street outside their headquarters in the Overlook neighborhood of north Portland.
San Francisco-Based VR-Fitness Start-Up Secures Funding
YUR (“why you are”), a San Francisco-based virtual reality fitness company and community, has raised $1.1 million in funding.
Nike Seeking Rejection Of Avenatti Subpoena Requests
Nike has asked a federal judge to reject a subpoena request from celebrity lawyer Michael Avenatti, according to the Portland Business Journal.
New Balance Seeks To Block Nike’s Liverpool Deal
New Balance is taking legal action against Liverpool because they’re being prevented from matching Nike’s bid for the soccer club’s kit rights.
HanesBrands Partners With How2Recycle
Hanes has partnered with How2Recycle, a standardized labeling system that will help the company clearly communicate packaging recycling instructions on the nearly 500 million packages of product it sells in the United States and Canada.
The Best Running Stores Event Announces 2020 Date and Location
The Best Running Stores, which is organized by Diversified Communications, producers of The Running Event and Running Insight, announced that next year’s event will be held in Stone Mountain, GA at the Atlanta Evergreen Marriott from May 17-19, 2020.
OBIT: Patagonia’s Jennifer Ridgeway
Jennifer Ridgeway, considered the brand aesthetic originator of Patagonia, has passed away at the age of 69, according to Outside Magazine.
Asics Accelerates Climate Initiatives
Asics announced it is committing to set 1.5°C science-based emissions reduction targets aligned with a net-zero future by 2050, responding to what climate science indicates is needed to limit the worst impacts of climate change.
SportsEngine Announces Leadership Transition
SportsEngine Inc., an NBC Sports Group company, and the leading provider of sport relationship management software, announced that Brian Bell has been promoted from president to CEO.
What’s On Tap For VF Corp.’s Investor Day?
This month last year at its Investor Day, VF Corp. announced an ambitious sales goal for Vans, one of the “big three” brands in its expansive portfolio along with The North Face and Timberland. What’s in store for the 2019 event, taking place Wednesday in Beaver Creek, CO? SGB looks at how VF has made good on the 2018 Vans announcement and also checks in with analysts on what could happen this time around.
TRX Launches “Anybody, Anywhere” Campaign
TRX, the maker of functional training equipment and training content, has launched an “Anybody, Anywhere” campaign with a message of fitness inclusivity.
2019 IHRSA Women’s Leadership Summit Lineup Announced
IHRSA, the International Health, Racquet & Sportsclub Association, announced the lineup for the IHRSA Women’s Leadership Summit, hosted by Athletic Business, on November 14, 2019, in Orlando, FL. Speakers include Debbie Peterson, Michele Melkerson-Granryd, Lynne Brick, Carol Nalevanko and Greta Wagner.
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