The University of Nebraska Athletic Department named 1890 Nebraska the official name, image, and likeness (NIL) collective of Nebraska Athletics.
Author: SGB Media

NSGA: Former Board Chairman and Source for Sports Founder Al Anderson Passes Away
Al Anderson, the only Canadian to serve as Board chairman of the National Sporting Goods Association (NSGA), passed away on July 2. He was 92.

Protect Our Winters Appoints COO
Ryan Laemel is the first chief operating officer operations, overseeing financial planning, training, events, Athlete and Science Alliances, and Team POW, POW’s member program.

Lifetime Products CEO Richard Hendrickson Killed in Family Car Accident
The accident also claimed the life of his daughter Sally. Richard’s wife and two of their other children sustained non-life-threatening injuries in the accident. Another daughter was traveling overseas and was not in the vehicle.

Yanre Fitness is Rebranding to YR Fitness
This change by the Chinese strength equipment manufacturer is said to be part of the company’s plan to expand internationally and make its name easier to remember and pronounce.

New Crunch Fitness Location Opens in Pittsburgh, PA Area
Fitness Ventures LLC, reportedly one of the largest growing Crunch franchisees, operates in over 25 states and owns Crunch Fitness Pleasant Hills.

Pickleball Kingdom to Open New Club in Appleton, WI
Spearheaded by GTOne Management Group, led by industry veterans Abhi, Rama, Chandu, and Narsa, the goal is to be open before Winter 2024.

Crunch Franchisee to Open Newest Location in North Round Rock, TX
Led by Crunch Fitness franchisee, The Undefeated Tribe, Crunch North Round Rock will be located in the University Oaks Shopping Center, creating a new offering for North Round Rock residents.

EōS Fitness Opens Five New Locations to Reach 100 Gyms Milestone
The company said it is also moving forward with plans to bring new locations to new markets, including San Antonio and Austin, TX and throughout South Florida.

EXEC: Vista Outdoor Rejects MNC Final Offer as CSG Ups Ammo Segment Offer to $2.1B
Vista Outdoor Board unanimously recommended the CSG offer to acquire Vista’s Kinetics Group ammo segment, and it unanimously rejected MNC Capital’s final indication as inadequate and opportunistic, particularly in its undervaluation of the Revelyst outdoor products segment.

Paul Fredrick Names New CEO
Erica Lee is the company’s new chief executive officer. Neal Black, former CEO of Paul Fredrick and Jos. A Bank will continue to serve on Paul Fredrick’s Board of directors.

Skechers Signs Footballer Mohammed Kudus; Celebrates First Year Going Global
West Ham United and Ghana National Team Winger competes in Skechers football boots with the new Evolution Pack taking the brand global.

TruFit Athletic Clubs Strengthens Leadership Team with CFO and HR Chief
With over 37 locations, the fitness club operator added two seasoned executives to its leadership team—Aaron Watkins as the chief financial officer, and MJ Patti has taken on the senior vice president of people and culture role.

Rally House Opens Storefront in Lehigh Valley Mall and Second in Houston
The nationwide retailer increased its storefront count in the Philadelphia area to 22 after opening Rally House Lehigh Valley Mall in Whitehall, PA, on July 5, on the Mall’s lower level. Rally House Willowbrook Plaza opened on July 5, two weeks after its first storefront in Houston with Rally House Houston Outlets.

SGB Media to Close for Independence Day Holiday
SGB Media will not publish the SGB Morning or Evening Newsletters on July 4 and July 5. We will return to the office and resume publication on Monday, July 8.