The L Catterton-backed combined entity will “empower new generations of underserved and underrepresented customers to elevate their experiences and pursue their passions in the outdoors.”
Author: SGB Media
Gymguyz Expands Nationwide across 39 New Cities
This includes openings in Newport Beach, CA; Cape Coral and Bonita Springs, FL; Main Line, PA; Knoxville, TN; and San Antonio, TX.
EXEC: Sports Direct Parent Looks to Expand Presence in the Netherlands
Frasers Group has signed a deal to acquire Dutch sports retailer Twin Sport BV as it looks to expand its footprint across the Benelux region and beyond. Frasers currently has five stores in the Netherlands under the Sports World banner.
Macy’s Inc. Appoints Two New Board Members as Acquisition Talks Move Forward
Investor Arkhouse Management nominees Ric Clark and Rick Markee have been appointed to the Macy’s Inc. Board of Directors, heading off a broader proxy fight, while Macy’s and Arkhouse move forward with buy-out talks.
Puma Launches Brand Campaign to Strengthen Sports Performance Positioning
It is the first time that Puma has one message—Forever. Faster.—throughout an entire year and across all performance categories, including Football, Running, Basketball, and Handball.
EXEC: Nike and Lululemon Fight Teen Perceptions as Smaller Brands Take Share
With all the conversations about Wall Street darlings Lululemon and Nike stumbling this spring after recent earnings reports for their most recent quarters, it is interesting to read the hard data supporting or countering early reactions.
Fitness Ventures LLC Upgrades Crunch Fitness Locations in Louisville KY
Crunch Fitness franchisee Fitness Ventures, LLC has completed extensive renovations and expansions at its Dixie and Middletown locations in Louisville, KY
U.S. House Passes the EXPLORE Act to Expand Outdoor Recreation Access
The Act’s passage through the House “represents a historic moment as it is the first outdoor recreation-specific bill package, and it achieves this without cost to taxpayers.”
The Beachbody Company Offers Buy/Download Fitness Programs With No Subscription
“We want to serve people with a flexible business model that allows them to consume our content and achieve outcomes in whatever way works best for them.” —Carl Daikeler, Co-Founder and CEO, BODi
HanesBrands Inc. Extends Mass Channel Apparel Partnership with Duke
The partnership renews HanesBrands’ exclusive rights to sell Duke’s fanwear in the mass retail channel for another five years.
The Curling Group Acquires Grand Slam of Curling from Sportsnet
New ownership group backed by elite international curlers to invest in growing the sport.
Riddell Introduces Premium Axiom Helmet Line with Improved Impact Response
Exclusively available for NFL athletes starting in the 2024 season, Axiom3D is a set of new models that “leverages the comprehensive protective system of the Axiom, coupled with proven 3D-printed lattice liner technology.”
Huffy Looks to Expand Global Footprint with New Licensing Agent
Huffy is expanding into new product categories domestically and in key international territories in partnership with Earthbound, a product design, licensing and brand growth company.
SKLZ x Barstool Sports Launch Co-Branded Golf Training Products
The line “combines the premium features and technology of SKLZ products with the Barstool Sports top-ranked golf podcast Fore Play.”
NRF: Despite Baltimore Port Shutdown, Import Cargo Expected to Hit 2M Containers
The Baltimore bridge accident will likely shift container imports and exports to New York/New Jersey, Virginia and other surrounding ports until a shipping channel is cleared, perhaps as soon as within a couple of months.
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