Lessing will oversee all revenue channels for the company’s brands, including B. Draddy, Zero, Restriction, Zero Restriction, Fairway & Greene, and EP New York, and the functional areas of the business that support them. Lessing has been with the company for the past 11 years.
Author: SGB Media
Pickleball Kingdom to Open Near Sports’ Birthplace
Pickleball Kingdom will open a club in Poulsbo, WA, led by franchise siblings John and Mara Hylton. The location is the closest to the sport’s birthplace on nearby Bainbridge Island.
Pacsun Debuts Men’s A.R.C. Apparel Collection
The 28-piece collection, available at retail and through PacSun, marks the brand’s entry into men’s activewear category with a campaign featuring NIL Athletes Carson Beck, Khoi Young, Shareef O’Neal, and Shedeur Sanders.
Rally House Opens Another Store in Pennsylvania; Fourth in Wisconsin
Rally House opened another store in Pennsylvania with Rally House Grove City Premium Outlets. On July 12, the company opened Rally House Southridge Mall in Greendale, WI increasing its store count in the state to four.
Bass Pro Shops to Open Outpost in Tyler, TX in Early 2025
The retail site is expected to open in the first half of 2025. Upon completion of the Tyler store, Bass Pro Shops will have 18 stores in Texas and employ roughly 100 “outfitters”.
TAG Precision Appoints Industry Vet as Sales Manager
As sales manager, Ian Paul brings over 12 years of experience in sales, inside sales, customer service, and e-commerce to TAG Precision from his previous roles at Clay Shooters Supply and Davidson’s.
CNBC/NRF Retail Monitor Sees Biggest YoY Retail Sales Jump Since Fall 2023
Retail sales showed moderate growth in June and posted the biggest year-over-over year increase in nearly a year amid a still-solid economy and near-zero inflation for retail goods.
SilencerCo Set to Acquire Zev Technologies
SilencerCo said it will be hyper-focused on furthering Zev’s brand and bringing additional resources for Zev-specific product launches and innovation.
Deckers Brands Will Execute a Six-for-One Forward Stock Split
The parent company of Hoka, Ugg, Teva, Sanuk, Koolaburra, and Ahnu said its Board approved a six-for-one forward stock split and a proportionate increase in the number of authorized shares of common stock and preferred stock to accommodate the stock split.
Retailer Spotlight: Waters West Fly Fishing Outfitters
Waters West Fly Fishing Outfitters, owned by Ed Fuhrken, is one of the Pacific Northwest’s premier fly shops, guide service operations. Located in Port Angeles, WA, the gateway to the Olympic Peninsula and Olympic National Park, Waters West is a premier Grundéns retailer.
Canada Goose Appoints Chief Digital and Information Officer
Alfredo C. M. Tan will oversee all consumer-facing digital platforms, as well as IT, digital media and marketing and consumer insights.
Fit For Any Adventure: Leatherman Signal
The Signal is a compact multi-tool with a built-in ferro rod, hammer and emergency whistle—features essential for surviving the unexpected in the outdoors.
Easy Carry, Buck Knives 839 Wharncliffe Mini Deploy Auto Knife
The Made in the USA, Auto Knife is a sub-two-inch push-button automatic knife designed for easy carry and lasting performance. The Cerakote coated aluminum handle comes in three colorways—Black, Blue and Orange.
Sportsman Logistics to Distribute Adidas Pickleball Racquets in Alberta
A partnership with The District, the official distributor of Adidas Pickleball and Padel in Canada, enables Sportsman Logistics to bring these products to Alberta.
Fitness Ventures LLC to Open New Crunch Fitness in Minnesota
Crunch St. Cloud, on schedule to open in Fall 2024, will have a 40,000-square-foot footprint at Crossroads Center Mall next to DSW and Ulta, creating a new fitness venue for St. Cloud residents.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal