EXEC: Adidas Gets Another Yeezy Lift in Q1; Increases 2024 Guidance

Adidas now expects full-year 2024 currency-neutral revenues to increase at a mid- to high-single-digit rate in 2024, up from its previous forecast for a mid-single-digit increase. The latest Yeezy drop added revenues of around €150 million and an operating profit of around €50 million in the first quarter.

Five Iron Golf Expands into Port Chester, NY

Led by seasoned professionals John Cornelius, Jake Dowden, Jeff Kelly, and George Jamgochian, the 7,655-square-foot facility, features ten TrackMan simulators, housed within the Tarry Lighthouse development, situated between Greenwich, CT and Rye, NY.

Sergeant Names Ray “Cash” Care Global Brand Ambassador

Care, an ex-Navy Seal, joins the company as it prepares to launch an expanded product line of tactical, outdoor and survival gear with a new cross-platform ad campaign reaching service members, law enforcement, first responders, adventurers, and outdoor enthusiasts across the U.S.