Asics North America unveiled two new commercial spots at the center of their new 2020 North American “I Move Me” brand marketing campaign. The spots will make their television debut during the U.S. Marathon Trials on February 29.
Author: SGB Media
The Dick’s Sporting Goods Foundation Partners With Lindsey Vonn
In conjunction with The Dick’s Sporting Goods Foundation, The Lindsey Vonn Foundation (LVF) has established The Dick’s Foundation Sports Matter Scholarship for underprivileged youth athletes across the country.
Brooks Sports Sees 3.5 Percent Revenue Gain In 2019
Brooks Sports saw sales climb 3.5 percent in 2019 despite the opening of a new distribution center that presented logistical challenges, according to the annual report of the running brand’s parent, Berkshire Hathaway.
USU Outdoor Product Design and Development Program Holds Graduating Senior Exhibit
From April 17-18, Utah State University will hold two separate exhibits for its graduating students from the Outdoor Product Design & Development (OPDD) program. One at USU Campus in Logan, UT and one in Salt Lake City at Petzl America’s headquarters. Graduating Seniors will be displaying their work in the form of poster presentations, digital designs and physical prototypes in apparel, soft goods and hard products.
Tilly’s Appoints Chief Digital Officer
Tilly’s Inc. appointed Jon Kosoff as chief digital officer. Kosoff will oversee all aspects of the company’s e-commerce, digital marketing, and customer relationship management functions.
Citi Trends Appoints New CEO
Citi Trends Inc. appointed David Makuen as chief executive officer, effective March 9, 2020. Makuen was an executive at Five Below.
Modell’s To Close 24 Stores
Modell’s Sporting Goods, which is seeking an outside investor to shore up its balance sheet, is closing 24 of its 141 locations.
Report: Outdoor Voices Founder Steps Down
Tyler Haney, the founder and chief executive of Outdoor Voices, has stepped down, according to the Business of Fashion.
Life Fitness To Withdraw From FIBO
Life Fitness has made the decision to withdraw from attending and exhibiting at FIBO, the fitness trade show being held in Cologne, Germany in early April, due to the global concern regarding coronavirus.
SparBar Announces Agreement To Expand In North America
SparBar Inc., the original pioneers of SparBar boxing, mixed martial arts (MMA), and fitness equipment, announce the signing of a global distribution and licensing agreement with Sparbar U.K., LTD. that will expand its corporate offices into New York City.
Kavu To Close Downtown Seattle Store
Effective March 2020, Kavu will refocus its retail presence in Seattle as the lifestyle apparel brand ends a five-year stint downtown to dedicate its full energy to the company’s flagship location in Ballard, WA.
Firearms Softness Stymies Ruger In 2019 But Is Turnaround On Horizon?
In his opening remarks on this week’s earnings call with analysts, Sturm, Ruger & Co. President and CEO Chris Killoy called 2019 a “challenging” year for Ruger and the entire firearms industry, both of which were rankled by a host of headwinds. But could those winds be shifting as the 2020 presidential campaign heats up?
Aisle Talk Week Of February 17
Top headlines from across the active lifestyle industry featured in SGB during the week of February 17, 2020.
KORR Acquisitions Group Urges GoPro To Explore Sale
Korr Acquisitions sent a letter to GoPro’s Board of Directors, saying the stock could be worth $9.49-$14.97 per share to a buyer. The firm urged the company to explore strategic alternatives.
Wolverine Worldwide’s Expanded Efforts To Address PFAS Approved By Federal Judge
Wolverine World Wide Inc. announced that U.S. District Judge Janet T. Neff has approved a Consent Decree reached earlier this month among the company, the State of Michigan, Plainfield Charter Township, and Algoma Township. This Consent Decree resolves the litigation between the parties and includes significant next steps in Wolverine’s already extensive efforts to ensure long-term water quality and continued environmental remediation in and around its hometown.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal