Adidas will be present in the Intersport Zone at The National Running Show Birmingham in partnership with Children with Cancer UK.
Author: SGB Media

Toms Being Taken Over By Creditors
Toms Shoes LLC is being taken over by its creditors from founder Blake Mycoskie and private equity firm Bain Capital as part of a debt exchange.
Pop Warner Concussion Lawsuit Dismissed
A U.S. District Court dismissed a lawsuit against Pop Warner over the deaths of two brothers tied to concussions.
Barneys Ends Online Sales
Barneys has ended online sales as it shifts clearance sales to solely focus on its remaining stores.

2019 Year In Review: Industry C-Suites Undergo Big Changes
Change occurred at C-suites throughout the active lifestyle industry in 2019. For another one of our “year-in-review” stories, SGB has compiled the most notable ones, including the succession at Nike Inc., where John Donahoe (pictured right) replaces Mark Parker (pictured left) as president and CEO.
Swedish Government Decision Forces Special Olympics To Choose New Location For 2021 World Winter Games
The Special Olympics World Winter Games, planned for Sweden in February 2021, will no longer take place in the European nation. The reason is that the event’s organizing committee has not been able to secure sufficient funds for the Games.
Jordan Brand Adds Luka Dončić
Jordan Brand added Luka Dončić, the 2018-19 NBA Rookie of the Year, as its latest brand ambassador. His initial deal with Nike expired earlier in the year.

Aisle Talk Week Of December 23
Top headlines from across the active lifestyle industry featured in SGB during the week of December 23, 2019.

2019 Year In Review: Most-Read SGB Executive Stories
2019 was filled with stories of success and failure across the active lifestyle marketplace, but—per usual for SGB Media—it was our in-depth coverage of such sporting goods retailers as Academy Sports + Outdoors, Dick’s Sporting Goods, Sportsman’s Warehouse, Bass Pro Shops, Modell’s and even the now-defunct Sports Authority that dominated our most-read list.
Amazon Sees “Record Breaking” Holiday Selling
Amazon announced Thursday that it saw “record-breaking” sales this holiday season. The best-selling sports items in the U.S. this holiday season included Spalding NBC Street Outdoor Basketball, AmazonBasics Neoprene Dumbbell Pairs and Sets, AmazonBasics High-Density Round Foam Roller, LifeStraw Personal Water Filter, and Razor A Kick Scooter. Carhartt, Champion, Adidas and Columbia Sportswear ranked among top-selling apparel brands.

Online Sales Hit Record High This Holiday Season
According to Mastercard SpendingPulse holiday retail sales increased 3.4 percent with online sales growing 18.8 percent compared to 2018. Digital’s 14.6 percent share of total sales was a new high, according to Mastercard.
Prosecutors: Avenatti Was $15M In Debt During Nike Extortion
Celebrity attorney Michael Avenatti was over $15 million in debt when he tried to extort up to $25 million from Nike, Manhattan federal prosecutors charge in new court papers.
Entry Process For SIMA Awards Now Open
The Surf Industry Manufacturers Association (SIMA) announced that the Call For Entries for the 16th Annual SIMA Awards, celebrating the best of the surf industry from 2019, is now open. Established in 2003, the SIMA Awards strives to identify the surf industry’s most influential and innovative products, brands, media and retailers and recognize them for their efforts to advance and grow the industry.
AstroTurf Announces Changes To Organization
AstroTurf, the leading producer of synthetic turf, announced some extensive organizational changes. To manage AstroTurf’s considerable growth in the western United States, AstroTurf’s current PacWest region will now be realigned into Northwest and Southwest regions.
True Hockey To Sponsor Jeremy Roenick Charity Challenge
Rivals Media, an AZ-based sports and entertainment fan engagement fundraising platform, announced True Hockey as the title sponsor for the upcoming Jeremy Roenick Charity Challenge.